Delve into the role of AI in content creation, including AI-generated articles, videos, and social media posts, and their potential impact on the content marketing industry.
Let’s talk about the future of content marketing.
How are the final months of 2023 going? Where can it go this year and next? Is he still king? Content marketing continues to flourish for several very simple reasons. But isn’t that exactly what our audience wants? They don’t wish to have annoying banners, ads, and pop-ups. We must stop messing around with irrelevant input and focus on what people care about. That’s content marketing in a nutshell. And yes, it is still king and growing spectacularly with the powerful revolution of AI technologies.
The current state of creative AI in marketing
Content marketing costs 62% less than external tactics but generates 3x more referrals. Video and voice searches are leading the way. Creative AI such as OpenAI ChatGPT, Brad and Bing are becoming increasingly popular tools in the marketing industry. According to research by HubSpot, 90% of marketers using AI find it effective in creating content.
Some brands used AI exclusively for content creation.
- Mattel put the AI DALL-E image generator to good use by having it develop ideas for new Hot Wheels toy cars. Used car seller CarMax aggregates thousands of customer reviews using the same “innovative” AI technology that powers popular chatbot ChatGPT.
- Meanwhile, Snapchat is integrating chatbots into its messaging service. And grocery delivery company Instacart integrates ChatGPT to answer customers’ food questions.
- Coca-Cola plans to use artificial intelligence to create new marketing content. Meta will continue to roll out new AI tools to attract content marketers.
Here are five leading companies, exceptional in their industries, making the most of gene technology.
Baskin Robbins:
Baskin Robbins recently launched a campaign. They posted a series of images for the launch of their new flavor. The photos have garnered attention on various social media platforms. The special feature of this campaign is that AI creates the images. Baskin Robbins is one of the big names that have explored the scope of AI in marketing. The images were created in Midjourney by AI artist Tapan Aslot. The images are truly sacred and magical. Flavors like Unicorn Sundae, Mermaid Sundae, Caramel Milk Cake, etc., have been launched in this product line.
Zomato and Blinkit:
Zomato aims to redefine customer engagement using gene. By integrating this cutting-edge technology, the company seeks to meet the growing needs of its users more effectively. With a significant portion of customer conversations already automated, Zomato aims to go further. AI integration will touch various customer-facing features like search and notifications and backend tools like products, photography, and customer support. Zomato and express commerce platform Blinkit will benefit from this AI-based program.
Myntra:
Fashion e-commerce platform Myntra has rolled out a ChatGPT-based feature in its shopping app, which guides users in simple conversational language about their shopping needs. This tool saves users from having to do multiple searches for the product they are looking for. For example, if a user needs to shop for a wedding event, they can tell Myntra’s MyFashionGPT their requirements, and the tool will suggest outfit options.
Canva:
The company has integrated some of the latest AI text and image creation technology into the Canva user interface. These are not just technical demonstrations; Canva sees AI as a true extension of the interface. The Magic Write in Canva document launched last year is a way to create a prompt slowly. This feature is now available in all Canva projects. Users must tap where they want the copy to go and type a few words to explain their thoughts. The same goes for a feature called Magic Edit, which creates images from reminders instead of text, and Magic Present, which turns reminders into slideshows. Canva’s core templates are developed by humans. AI personalizes copy and extracts Canva-licensed images.
Spotify:
Spotify offers personalized playlists with the launch of AI DJ. The DJ will curate the newest tracks and revisit some of the users’ old favorites. It can even show songs users haven’t heard in years. It then looks at what users might like and recommends songs chosen especially for them. Finally, it continuously updates the range based on feedback. Thanks to genAI, Spotify personalization is in the hands of their music editors, who can provide relevant information about the music, artist, or genre. Users can find Spotify DJ in their home music stream in the Spotify app.
How to prepare for the next innovation in content marketing
Concerns and challenges
Despite the benefits, some marketers are hesitant to use artificial intelligence. The biggest concern is over-reliance on AI tools. There are concerns about incorrect information AI provides, the quality of AI-generated content, and the risk of plagiarism.
However, these concerns can be mitigated by an intelligent and responsible approach to implementing AI. Quillbee is designed with these issues, offering features that ensure content quality and uniqueness. Try to believe in it.
