The LinkedIn agency Congress powered by e4m was the group’s first agency conclave in India.
Senior leaders from LinkedIn Marketing Solutions met with agency heads to discuss marketing, its future in the country and abroad, and the significance of all industry players working together to develop a flourishing ecosystem.
In his opening remarks, Santosh Krishnamoorthy, Head of Agencies, LinkedIn Marketing Solutions India, discussed how digital marketing has evolved by leaps and bounds over the last 4-5 years, and how the last two years have been revolutionary.
As he introduced the diverse industry leaders, Mr. Krishnamoorthy expressed his excitement for the conclave’s various panels, but also his belief that every speaker would leave with a better understanding of how to thrive in a volatile economy, and the symbiotic link between brands, agencies, and media platforms
Mr. Sibois outlined and analyzed three macro trends that will characterize B2B marketing, noting, “They are the most significant and contrarian trends, and we are going to invest in them over the next ten years, and we expect that they will become benchmarks for everyone in the B2B marketing industry.”
“Marketers frequently ask, ‘What Is Everyone Else Doing?’ However, this is an incorrect question to ask. They should be wondering, ‘What hasn’t someone done yet? “At LinkedIn, we’ve spent the last five years identifying 30 different trends, and while they’re not yet universally acknowledged, we believe these are what B2B Marketing will embrace in the long run over the next decade,” he said before releasing the company’s results.
He went on to describe how LinkedIn had used similar logic in determining what will not change in the long run and then devising plans for companies on how to build on their B2B marketing and survive in the future.
“As a professional platform, our mission is to provide employment and economic possibilities for the global workforce, and that has never been more relevant than in the last year and a half,” Mr. Sharma said.
And it is on product developments, developing trust, and tracking trends that we have been focusing on to share them with the workforce that we have been focusing on. So many new brand launches, career opportunities, and roles are now accessible, and we want to be able to convey that knowledge to all of our partners.”
The panelists highlighted the various difficulties that had evolved across industries and how agencies should solve them for their clients, as well as the many possibilities that had emerged across sectors and how tackling both was critical for the whole ecosystem’s future growth and prosperity.
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