The article is authored by Sridhar Joshi, Co-founder of OM Bhakti , OM Bhakti
In recent years, India has witnessed a burgeoning growth in its spiritual market, a sector that has traditionally been intertwined with the country’s cultural and social fabric. This growth, significantly aided by various initiatives from the Government of India, highlights a unique blend of spirituality, tourism, and economic development. The spiritual market in India is not just a testament to the country’s rich religious heritage but also a reflection of its evolving economic landscape.
Government Initiatives Fueling Growth
The Indian government, under various schemes and projects, has been instrumental in promoting the spiritual market. One of the landmark initiatives is the Pilgrimage Rejuvenation and Spirituality Augmentation Drive (PRASAD) scheme, launched by the Ministry of Tourism. This scheme aims to enhance the religious tourism experience by improving infrastructure and facilities at pilgrimage sites across the country. The government has allocated substantial funds for the development of pilgrimage sites under this scheme, ensuring they are equipped with modern amenities while preserving their spiritual essence.
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The PRASHAD Scheme’s allocation of Rs. 1629 Crore for the development of pilgrimage sites underlines the government’s substantial investment in this sector.
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The identification of 26 new sites under the PRASHAD Scheme, and the allocation of about 40% of the budget to temple improvements, reveal the government’s strategic approach to enhancing religious tourism.