Following the overwhelming response there at Auto Expo 2023, Tata Motors, India’s leading automobile manufacturing company, today announced the launch of its new #DARK** product line. This new series expands on the company’s successful SUV lineup by including a more upmarket version of India’s number one SUV, the Nexon, the company’s premium SUV, the Harrier, and its iconic SUV, the TATA Safari. Prolonging the bloodline of the legendary #DARK philosophy, such new products feature the most special benefits seen in the company’s passenger vehicle portfolio to date. The #DARK range guarantees to serve as the great companion for a liberal consumer who is interested in making a statement, with a responsive User Interface boasting a refreshed appearance, an attractive larger Entertainment systems Screen of 26.03 cm, and 10 new ADAS features. Such SUVs radiate fluidity through the recently introduced Carnelian Red features, offering its clients an exclusive feeling of premium-ness coupled with a bold look, complementing an already established strong design. The new #DARK range, which was initiated at an appealing price point (All-India, ex-showroom price), meets the BS6 Phase II emission norms, with RDE and E20-compliant models and engines. Customers can now test drive and reserve their favourite #DARK SUV from their own belonging to particular Tata Motors dealership for INR 30,000.
Price Chart
Models Model Start Price #DARK edition Start Price
(in INR, Ex-showroom, All India) (in INR, Ex-Showroom, All India)
Nexon (Petrol) 7.80 Lakhs 12.35 Lakhs
Nexon (Diesel) 9.99 Lakhs 13.70 Lakhs
Harrier (Diesel) 15.00 Lakhs 21.77 Lakhs
Safari 7S (Diesel) 15.65 Lakhs 22.61 Lakhs
Safari 6S (Diesel) 22.26 Lakhs 22.71 Lakhs
According to Mr. Shailesh Chandra, MD of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, the introduction of these statement SUVs represents a new expression of the #DARK philosophy. Enhanced with features and experiences such as ADAS, responsive 26.03 cm display Infotainment, and an as a whole smooth User Interface, these fresh products are designed for today’s new generation customers who want a user-friendly, advanced, safe, and high-tech-featured companion. “I am confident that these new outstanding product additions will solidify our position as India’s leading SUV player.”
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