With the outbreak of Covid-19, face mask has become the most important part of each individual’s life. The lifestyle of people is changing with the situation along with the change in nature of face mask from health protection to a fashionable material. An exclusive sale of masks called Masks d’Art was organised by the NGO Art for Concern which was supported by almost 50 Indian artists to create novel Covid-era accessory and memorabilia.
The artist who participated in this includes art maestro Paresh Maity, his wife Jayashree Burman, Anjolie Ela Menon, Farhad Hussain, Madhavi Parekh, JMS Mani, Laxman Aaley, Shyamal Mukherjee, Shivaprasanna B and more. Price started from Rs 950 and went up to Rs. 2100 range. There is a huge change in the corporate world after the outbreak of Covid-19. Many brands and business reintroduced their logo with a face mask to engage their customers in this situation and spreads awareness of the disease. Coal India Limited who reintroduced its logo with face mask distributed 8.1 lakh mask to its employees and people living in around its operations in the eight coal-producing states. Subway India is also on the list of introducing face masks to its logo with a message ‘Stay Safe’. Red Bus creates awareness on making face masks at home by donning one on its logo. MakeMyTrip, the travel portal masked its logo and introduced the #MySafeTripPledge on Social Media. ‘Stay Safe, Be a mask Kalandar’ is the message send spread by Zomato with its new brand logo with a face mask.
The BCCI, featuring India’s most revering cricketers led by Captain Virat Kohli launched a new video campaign intended to inform people to stay safe and wear masks to fight the battle of Covid-19. The message was conveyed by BCCI President Sourav Ganguly, Captain Kohli, Smriti Mandhana, Virender Sehwag, Rohit Sharma, Rahul Dravid, Harbhajan Singh, Harman Preet Kaur, Rahul Dravid and Mithali Raj in the video. Some of the prestigious schools in India like DPS have introduced branded masks for their students with the school logo prominently displayed as a badge on the honor. Thus, wearing a mask became an intrinsic part of these schools. These are the living examples that take us to the insight that the mask has evolved from necessary health protection to a fashion and art accoutrement.
