The behavior of the customer will see constant changes towards increased digital adoption in e-commerce / online foodstuffs, digital payments, and COVID digital content. The portal strategy of Jio-Facebook is able to open India ‘s Digital Economy and tackle a wide market that can hit a possible $2 trillion in exchange, payments, and entertainment by 2025, by $151 lakh crore, Bernstein said in a paper.
The digital ecosystem is open to a platform approach: India, with a growth of 30 percent per year, is the second-largest internet user (plus 600 million), the second-largest smartphone user (plus 700 million), the second-largest network in payments (plus 1,5 billion transactions every month).
Reliance industry and Facebook create a sufficiently large ecosystem to provide the consumer with important and discreet services. The main business of the company is retail/trade (1,3 trillion dollars), payment (700 billion dollars), content/publicity / other resources (70 trillion dollars) with a possible demand of $2 billion-plus by 2025.
Monetization for e-commerce may begin at a low rate and expand over time. Online ads are another major market tool (OTT, Trade, etc.). With WhatsApp Pay merged with JioMart, ‘e-commerce monetarization maybe another significant tool for the company to share low market prices and grow over time. Commerce / online shopping, digital payments, and digital content would “be a net beneficiary of COVID” by adding that consumer behavior would be continuously changing to greater digital acceptance through these categories, supporting the digital Jio / FB network.
In April of this year, Facebook announced a $5.7 billion investment to buy the company Reliance Jio’s 9.99% stake. This arrangement lets billionaire Mukesh Ambani build the e-commerce giant that can contend with Amazon and Walmart by linking local Kirana shops and customers with the famous WhatsApp chat service. Experts believe that Indian technology ‘s largest foreign direct investment (FDI) will provide the American social networking giant a broader footing in its largest worldwide market. Jio Platforms, by brand investors like Facebook, KKR, Silver Lake Partners, Vista Equity Partners, General Atlantic, Abu Dhabi Investment Authority (ADIA) and Mubadala, has raised a staggering 97,885.65 crore in the past few weeks.
