The latest campaign #TheGameThatLivesOn by ITW is rekindling the fire

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Although the world is unwinding and things are starting to become routine slowly, the days ahead are so different. Now people are looking for ways to cheer up and step on. The search of thrill and adrenaline pump has taken a different approach, with borders drawn and precaution in the wind. If you are in such a dilemma, you often look for concrete foundations. He speaks about the # TheGameThatLivesOn, remembering occasions worth battling and hoping to continue, and this was just what the hour needed.

For over a decade, ITW has been acting as marketing tools to open up the appeal of sports, media and entertainment. And this campaign is a reiteration of their pledge that they will stay at the forefront of this, regardless of the situation.

ITW is deeply committed to deep awareness and global reach through a creative approach towards brand partnerships, in particular with sports, and a 360-degree approach to integrating various media to connect brands with their consumers. The idea of sports consumption on the go has increased considerably worldwide in the last few days, and the pandemic disruption has only accelerated development.

Innovation and the disruption of the drive are the best way to give companies solutions to meet customers to encourage investment in sports properties, an environment where providers of sports solution have to be creative, which is named South Asia Consultancies of the Year and listed among the six best sports marketer in Asia.

Inconsistencies in sports marketing campaigns have often been caused by various parties’ taking up various services. By integrating solutions for a directed and coherent output, ITW decided to bridge this gap. Their expertise in interdisciplinary teams allows them to provide customers with highly integrated solutions.

ITW engaged, as a result, in projects with the most important brand names in the industry and the sports facilities, including the world’s leading cricket boards and brands like Royal Stag, Oppo, Uber and others with which they have held many prize-winning camps and projects on the biggest stages, including the 2019 Cricket World Championship.

The core skills of ITW are to have trained teams under one roof explicitly to fulfil any separate consumer brand requirement. Any of the main revenue sources of the pandemic have struck their industry hard and sports have been suspended. Yet they used their time to think of developments that brought the sport closer to its fans. The latest ITW ad spot captures the resourcefulness and determination that they greet the indomitable spirit of the people who have taken inspiration from sports and how it is the right place to make a big comeback.