The world’s largest edutainment theme park chain KidZania announced its partnership with The Laughing Cow, the world’s leading cheese brand to launch The Laughing Cow Cheese Factory at KidZania’s Mumbai facility. The Laughing Cow is the only cheese in India that is a source of 5 essential nutrients (Calcium, Vit D, Vit A, Vit B12, Protein) that are key deficiencies in kids. KidZania is well-known for combining entertainment and education through fun and engaging activities for children aged 4 to 16 in its kid-sized indoor mini-city.
Prerna Uppal – Chief Partnership Officer – KidZania India, said, “We are extremely excited to partner with The Laughing Cow Cheese – a brand that is loved by millions of consumers worldwide. With our association with The Laughing Cow Cheese, we will be providing our visitors a unique, fun & edutainment concept in a form of THE LAUGHING COW CHEESE FACTORY – India’s first Cheese Factory Experience. Kids can role-play as ‘Cheese Maker’ and discover the uniqueness of The Laughing Cow Cheese and learn what it takes to make one of the creamiest & tastiest cheese in the world. We are thankful to The Laughing Cow Cheese, a brand that acknowledges and promotes the importance of laughter in a child’s growth and learning journey and is aligned with KidZania’s value of empowering the future generation and broadening their horizon”.
The Laughing Cow Cheese Factory collaboration encourages kids to role-play as cheesemakers. They have fun, feel the excitement and learn while they explore the art of making their favourite soft and creamy cheese. The Laughing Cow Cheese is a source of 5 essential nutrients – Vitamins, Minerals and Protein that are essential for a child’s growth.
The Laughing Cow Cheese Factory will introduce the children to various steps of making their favourite: The Laughing Cow cheese. This will help them understand the importance of choosing carefully selected raw materials that make The Laughing Cow cheese nutritious and delicious. They will see the high hygiene standards and innovative process that go into making The Laughing Cow Cheese while having fun seeing the cheese being made. This interaction will also educate children on the importance of a balanced diet and is very inspiring for the young minds. The role-playing activity tends to empower children with a deep insight into the workings of the cheese-making process. It helps cultivate and boost their critical thinking capabilities as well as their motor skills. On completing the role play, the children become The Laughing Cow certified cheesemakers.
The Laughing Cow Cheese is the world’s leading cheese brand with a rich legacy of more than 100 years with iconic products that are loved by millions of consumers. In India the brand was launched in October 2018 and is getting solidly anchored in consumer minds. In 2022, we are growing at over 100% so far.
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