It is said that God has an intention for every creation in the world and and it seems Kareena Kapoor, the part of the legendary Kapoor family with blue eyes was born to become a star and a true ‘brand’.
Kareena Kapoor recently became the brand ambassador of Gitanjali jewelers. Jewelry is a beauty element by itself but the Virgo beauty Kareena brings a glow to it like a diamond stone. The movie ‘Jab We Met’ arguably led to the creation of her vibrant youthful brand image. It was so influential that a SIM card was named after her character, ‘Geet’ in that movie. Since then she has not looked back and is now one of the most sought after brand ambassadors in the country.
What is special about Kareena brand?
She has always excelled in all that she has done ranging from acting, modelling, endorsing, and the list just goes on. She showed her magic in all the brands that she endorsed. It is said that eyes always speaks, and this has been proved true in her case. Her eyes explained to us what she wanted to convey and promote. It had everything that audience wants; love, affection, empathy and so on. It’s a foregone conclusion that she really speaks with her eyes magically to millions of consumers. Marketers have realized this and now turns to Kareena brand to promote their offerings to the market.
A few Kareena brand expressions
Lakme recently came up with a new product ‘Eyeconic Kajal’ and has roped in Kareena to endorse the kajal. It’s a kajal with curling mascara and it looks like a drawn picture when it comes to the Virgo beauty’s eyes, and that is the very reason why she is preferred at the first place.
Sony Vaio is one such another brand that has signed brand Kareena to endorse their range of laptop products. It is believed that brand Kareena has been one of the top most reasons that helped Vaio to position themselves well in the minds of customers especially the young office goers. Kareena has never allowed controversies to take center stage.
Well we all know what a brand is. It is anything that positions itself in the mind of customers by its marketing methodologies. But with her inborn strategies and methodologies Kareena has positioned herself in the mind of customer as one of the best brand on screen. She is one among the highest paid actress in the Bollywood industry. (It’s really worth paying guys!!!). When one can weave magic with her appearance and appeal to millions then why a second thought?
Isn’t Kareena Kapoor a complete marketing strategy? Different people have different opinions. But I am sure majority would be sharing my thoughts on how effective is Kareena brand for promoting or endorsing in the Indian market.
