The Mavericks partners with DSC – to launch the “Maverick of the Year Award” for Lateral Thinking Capacity

The Mavericks, an industry leader in integrated
marketing communications, has partnered with The Delhi School of Communication
(DSC) to launch the “Maverick of the Year Award.” This annual recognition honours
a top-performing student who demonstrates exceptional lateral thinking abilities
across the integrated marketing communications (IMC) spectrum.

Mr. Chetan Mahajan, Founder & CEO of The Mavericks, expressed his
enthusiasm for this collaboration, stating, The Mavericks are thrilled to partner with
The Delhi School of Communication in instituting the ‘Maverick of the Year Award.’
“DSC has been at the forefront of breeding integrated thinking and blended
communications approaches in its pedagogy. At Mavericks, we believe in true
integration to build, grow, and sustain brand reputation. It is an absolute honour
and privilege to partner with DSC in further fostering the culture of integration by
strengthening the link between theory and practice and an orientation that will
allow the students to future-proof their careers.” His tip was – “Be overprepared for
every opportunity that comes your way. Take your own path. Be a maverick!”
The award acknowledges a student’s overall excellence, including academic
performance, internships, projects, presentations, discipline, and interpersonal
skills. However, it places a particular emphasis on the student’s capacity to
generate innovative ideas and effectively communicate them for brand-building,
storytelling, media planning, and other marketing functions.

Commenting on the introduction of this award, Prof. Ramola Kumar, Dean, The
Delhi School of Communication, reiterated the institution’s commitment to
pushing the boundaries of communication studies. “In today’s rapidly evolving
digital landscape, effective communication is more crucial than ever. The ‘Maverick
of the Year Award’ reflects our dedication to nurturing innovative communication
techniques. It recognizes exceptional talent among our students, raising the
benchmark, setting new standards through competitive engagement, expanding the
minds’ horizon and creating new challenges, fulfilling dreams. This award will also
provide motivation to explore new thinking,” she said.

The recipient of the “Maverick of the Year Award” will receive a prestigious prize
package, including a cash prize of Rs 75,000, a Certificate of Merit, and an
exclusive offer to join The Mavericks, providing them with invaluable opportunities
to further their professional development and make a significant impact in the field
of communication.