Kotak811 is a semi-autonomous digital bank operated by Kotak Mahindra Bank Limited. Kotak811 recently announced the beginning of a marketing campaign positioning it as the digital bank that gives you more time to use it for other things.
New-age stand-up comedians Tanmay Bhat and Samay Raina are featured in the campaign #SamayKoSahiKaamPeLagao.
The advertising campaign highlights Kotak811 as the online bank that offers simple and convenient banking solutions, allowing customers to make better use of their time.
Stand-up comedians are featured in the brand-new campaign #SamayKoSahiKaamPeLagao from Kotak811, a partially autonomous digital bank of Kotak Mahindra Bank Limited.
This campaign, which consists of a set of three commercials, will be seen on digital channels and OTT platforms and reinforces Kotak811 as the digital bank that saves customers time with convenient banking solutions.
The advertising campaign begins with a humorous take on making the most of your time, using the titular Samay (Raina) as a concrete example of how time can be used more effectively.
This digital campaign, which was conceptualized by Schbang, consists of a collection of 3 ad films that will be broadcast on OTT platforms and digital channels. The advertising campaign begins with a humorous take on making the most of your time, using the titular Samay (Raina) as a concrete example of how time can be used more effectively.
According to Ms Shanti Ekambaram, Whole Time Director, Kotak Mahindra Bank Ltd., “the campaign #SamayKoSahiKamPeLagao aims to encourage consumers to do more with their time by banking with Kotak811.” Through its digital banking solutions, Kotak811 makes banking so simple and convenient that it frees up more time for leisure activities. Kotak811 is promoted as a preferred method of banking for those who believe that traditional banking can consume a significant amount of their time.
The co-founder and CEO of Schbang, Akshay Gurnani, stated that Kotak811 wanted to emphasize the convenience of online banking. Knowing who our target audience was, we were confident that working with the well-known duo Tanmay Bhatt & Samay Raina would help us spread our message and attract the right attention. The overall goal of the campaign is to demonstrate how you can use the “Samay” you save by using Kotak811 for digital banking to do things that are important to you.
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