The NEW Shop and the Adani group have partnered to open two stores at Terminal 2 of Mumbai’s Chhatrapati Shivaji Maharaj International Airport. Part of a national partnership, this can be the third leg of the rollout of The NEW Shop outlets in the slightest degree Adani-managed airports.
The NEW Shop also launched at the Lucknow and Ahmedabad airports earlier within the year. The outlets are serving passengers, guests, and personnel visiting the T2 terminal, with all quick service requirements like ‘on-the-go’ fresh foods, gifting needs, souvenirs, travel accessories, snacks and beverages, entertainment, and OTC, all under one roof.
K. Radhakrishnan, CEO of Star Quick, Tata Group, served as the chief guest at the opening of the two stores and praised The NEW Shop’s creative strategy, adding, “The NEW Shop offers travellers at the airport an upgraded retail experience.” The merchandise portfolio, moreover because the store’s visual appeal, is superb and can surely attract customers. I’m sure it’ll be a roaring success.”
The NEW Shop retails food and FMCG products like packaged food, snacks, tobacco, beverages, pet care, over-the-counter, ready-to-eat food, aid, home care, hygiene, stationery, and other necessities. The brand intends to enter not only new product categories but also provide new services, with a variety of offerings that redefine convenience commerce like ATM services, courier services, freshly prepared food, etc.
Aastha Almast, Co-Founder of “The NEW Shop,” responded when asked about the company’s future expansion ambitions, “The cooperation with the Adani’s has been incredibly advantageous to allowing The NEW Shop to access more markets. Travel is now back in an exceedingly big way and that we have seen lots of demand at the airport stores. The NEW Shop aims to be the Indian shop serving the globe. We aim to determine more such outlets across all Adani airports within the coming future, making it a preferred choice for travelers. We also are very excited to introduce numerous domestic ‘Make in India’ brands, start-ups, and MSMEs to international tourists.”
Commenting on the association, Sandeep Sonawane Head of economic Mumbai Adani Airport, said, “The New Shop could be a modern-looking store with a crowd-pulling assortment. TNS a homegrown retail tech start-up isn’t only creating a platform for Indian companies to be at par on the world stage. Still, it’s also creating employment opportunities by including these indigenous brands all told its stores. This collaboration with The New frequent the Mumbai Airport could be a step towards an excellent start and that we expect to some notable achievements commencing of this collaboration.”
To that end, The NEW Shop has also launched a replacement mobile application and its delivery fleet, to create ordering food, live cafe items prepared in real-time at the stores, and beverages, only some taps away available around the clock. By offering such quick convenience at affordable prices, The NEW Shop aims to rework the general Indian consumer experience by always being a go forth or a click far from wherever the customer is.
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