With the launch of WE ARE ONE, a new project uniting creatives around the world to take a collective stand against bigotry and intolerance and use their unique abilities to promote that message globally, the One Club for Creativity takes a huge step forward in its creative activism efforts.
WE ARE ONE was inspired by recent rises in discrimination, animosity, and violence directed toward Asians and Pacific Islanders as a result of the COVID-19 outbreak, as well as last year’s assassination of George Floyd and the subsequent growth of the ‘Black Lives Matter’ movement.
It gives artists a place to unite in the battle against racism and intolerance, as well as a platform to spread inspiring anti-hate messages to the wider public. Using a provided template, the program urges creatives all around the world to create poster pictures that promote anti-hate messages.
Following a review of the submissions by a selection committee comprised of The One Club Board members Keith Cartwright, president/CCO, Cartwright; Judy John, global chief creative director, Edelman; Pum Lefebure, co-founder/CCO, Design Army; Philippe Meunier, cofounder/CCO, Sid Lee; and Robert Wong, co-founder, Google Creative Lab, The work will be featured on the organization’s website, social media channels, and email newsletters, reaching the club’s global constituent base of over 400,000 people.
OUTFRONT Media, one of the world’s largest out-of-home media firms, has also teamed with The One Club on the program. OUTFRONT has committed to displaying a select number of entries on digital billboards across the United States to increase public awareness and encourage people to take action in the fight against hatred.
The first round of submissions is due on June 18, 2021, with details available on the WE ARE ONE website. Shortly after, the work will be vetted and posted online, and at the end of June, OUTFRONT will debut a selection of the designs on billboards, transit shelters, and other out-of-home media.
Pum Lefebure of Design Army, who was important in the project’s success commented that WE ARE ONE is a critical, urgent call to the creative community to come together as allies and utilize our voice, influence, and unique skills to take a stand and convey the world this critical message.
Kevin Swanepoel, CEO, The One Club said that WE ARE ONE is in keeping with the objective of The One Club, which is to assist the worldwide creative community and take action to promote diversity, equity, and inclusion.
The One Club’s continued global nonprofit committed to advancing diversity, equity, and inclusion in advertising and design is exemplified through WE ARE ONE.
Recently The One Show Fusion Pencil and ADC Annual Honors Fusion Cube, the industry’s first global awards to acknowledge diversity, equity, and inclusion in both the content of the work and the teams who created it, was unveiled as part of this year’s global awards.
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