Top Gun: Maverick, starring Tom Cruise, has crossed the 16 crore mark in box office revenues in India, and theatre owners say Hollywood’s non-superhero films are also doing well in the nation. Film trade specialists say that the tendency has emerged stronger after the outbreak because fans have found more movies worldwide on streaming platforms. For theatres, revenue sharing relationships with Hollywood studios are also favourable, resulting in more income.
Smaller, more specialised films like Elvis and DC League of Super-Pets should gain from an expanding market for American cinema, which primarily appeals to adults and those living in cities and towns. Tenet, which was released shortly after the reopening of theatres in 2020, garnered 12.57 crore in India when it was released as well.
“Post-covid, Hollywood has become a more recognisable brand in India. Even while the big-budget tentpoles are earning better than predicted, Kamal Gianchandani, CEO of PVR Pictures Ltd, says that smaller films are also doing well. According to him, Top Gun attracted an older audience and was not as family-friendly as Spider-Man: No Way Home, the latest Hollywood movie launched in December and generated more than 218 crores in India. The Tom Cruise picture, on the other hand, was only dubbed into Hindi and not into the four southern languages that are major markets for films.
When it comes to movies like Doctor Strange, which is darker and more adult than other Marvel superhero pictures, it has generated more than 125 crores at the latest count. A few years ago, no one could have imagined that these films would be so popular, according to Rajendar Singh Jyala, chief programming officer for INOX Leisure Ltd.
There is no doubt that the most significant obstacle for Hollywood films in India is that only DCI (Digital Cinema Initiative) certified theatres are used by US production companies in the country. Some of the most well-known names in the film industry have joined together to form the Digital Cinema Initiative (DCI), which aims to ensure a high standard of digital cinema viewing for audiences everywhere. DCI’s members include Metro-Goldwyn-Mayer, Paramount Pictures, Sony Pictures Entertainment, 20th Century Fox, Universal Studios, and Warner Bros. DCI theatres’ implementation has been tremendous over the previous decade, according to Jyala, and this has helped Hollywood’s rise here. It used to take six to nine months for these films to be released in the United States, by which time the hype about them had died.
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