‘The Purple Room’ is the newly launched Cadbury Centre by Mondelēz India. It is the first-ever 3D chocolate printer located at Jio World Drive mall, Mumbai. The new chocolate zone of Cadbury offers opportunities to people to design their chocolates with 3D technology.
Mondelēz Food Private Ltd, India, formerly called Cadbury India is one of the country’s most loved snacking brands, recognized as top professional bakers and makers of Bournvita, Cadbury Dairy Milk, Oreo, etc.
Mondelēz India is a part of Mondelēz International that has its subsidiaries in 150 countries. It aims to take snacking to the next level by promoting the right snaking.
The company is recognized as the leader of the chocolate category with the introduction of Bournvita and Cadbury Dairy Milk. It is known as the elite producer of chocolates, biscuits, candy, and beverages.
The technologically advanced service offered by ‘The Purple room’ amuses consumers by showing them how their favorite chocolates are made in 3D machines. It has 28 chocolate designs in 3D.
Chocolate making through 3D technology is a perfect visual treatment for chocolate lovers. It surprises the beholder watching their dearest chocolate made in the most innovative 3D style.
‘The Purple Room’ allows customers to curate their pack of lovely 3D chocolates. They can now enjoy the live process of molding the chocolate into their desired form with the 3D printer. It has transformed ‘the purple room’ into a Cadbury experimental center.
‘Shoppertainment’ is 3D Cadbury zone’s new way to engage with its consumers. ‘The purple room’ could amuse and fill the spirit of customers with its personalized solutions, innovation, and creativity.
The zone is ready to fill the minds of consumers with original milkshakes prepared from Oreo, 5 Star, and Diary Milk Bournville. The customers could enjoy their favorite drinks and shakes in an altogether new avatar.
Anil Viswanathan, senior director-marketing of Mondelēz India, said that the company has already owned the chocolate gifting space and can design and raise an elite chocolate brand with products like Cadbury Bournville, Cadbury Celebrations, and Cadbury Dairy Milk Silk.
The new launch is a way of greeting people back to their regular lives after the COVID-19 pandemic. ‘The purple room’ welcomes its customers with a ‘meetha’ start wishing them all blessings for Diwali merriments.
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