The Q’s style and offering have successfully positioned it as one of India’s newest and fastest-growing Hindi General Entertainment channels, having launched to deliver launch edit viewers programming that is differentiated, distinct, and yet relevant.
As it enters its next chapter of expansion, The Q announces its first brand campaign, ‘Sabse Alag, Sabke Liye,’ a comprehensive marketing effort that will deepen awareness, boost reach, drive inclusivity, and enhance the channels Zara Hatke offer.
The Q, which stars renowned actor Ravi Dubey as its face, aspires to win over viewers’ hearts and minds by becoming a household name, particularly in the Midwest.
The ‘Sabse Alag, Sabke Liye’ campaign has kicked off with two intriguing brand films that mimic the channel’s offer to its viewers. The brand films, which were conceptualized and created by Mumbai-based Integrated Communications Agency Blitzkrieg, are presently airing on The Q and will be widely promoted beyond the network.
The campaign will also be promoted via digital media, social media, print, and radio in addition to the on-air promotion. The campaign will target stakeholders and advertisers as well as consumers, highlighting the channel’s promise, strength, and wide range of goods. The advertising films will be accompanied by a snappy brand song, which will be heavily pushed in key regions via radio and music apps.
Following the launch of the brand campaign, The Q will run a Watch & Win contest called ‘The Q Dekho Sona Jeeto’ to keep viewers engaged. The event will run during the channel’s prime time and will be particularly planned around the end of the year to allow viewers to end the year on a high note by winning gold every day.
2021 has been exciting and fulfilling for us at The Q,” Simran Hoon, CEO, said of guiding The Q’s growth story in India. We’ve not only brought the finest of digital to television, but we’ve also given digital talent a chance to be seen on the small screen. We’ve collaborated with platforms and producers to provide material that keeps our viewers interested and amused while also growing a diverse library of content.
“Not only has our storytelling style given us a distinct position in the business, but it has also helped us win over new viewers and sponsors.” “With our most recent campaign, Sabse Alag, Sabke Liye reaffirms our commitment to our audience to providing differentiated content as we begin on our next chapter of growth in Hatke style,” Hoon stated.
The Q has lately launched material with super hit creators like Chetan Lokhande for ‘Maskari,’ Faridabad Rockers, and Elvish Yadav that has received widespread acclaim, strengthening its engagement with the creator economy.
The Q is dedicated to innovation to provide prospects for new shows and to bring the greatest of digital talent to a national stage.
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