In a development that similarly recognizes the boom and capability of audio content material, The Quint, one of all India’s main virtual courses, and Malayala Manorama, one of the oldest newspapers in the United States of America, have partnered with Idea brew Studios to create, host, and distribute podcasts.
Via this partnership, Idea brew Studios will host, distribute and monetize over 30 current indicates consisting of top indicates including Urdunama, Qisse Kahaniyan, and the massive tale. Together, they’ll also work to create wealthy content material thru new brand-led indicates that appease the listener in addition to benefiting the emblem partner.
“The Quint has been a frontrunner amongst digital information media companies in leveraging the electricity of sound via its episodic and serialized podcasts. Participating with Idea brew Studios opens thrilling prospects for us in phrases of now not handiest reaching out to our ordinary listeners and finding new target audience – however additionally learning them higher.
The records supplied by using Idea brew are supporting us to higher measure consumer numbers, understand user behaviour, and study demography in an extra systematic way. This yr., there may be been an uptick in listenership throughout podcasting channels as the sector returns to a put up-pandemic normalcy – and for The Quint, the tie-up offers a timely possibility to capitalize in this revival.” shared Shelly Walia, government Editor, The Quint. In early 2022, Idea brew and Malayala Manorama released a strategic podcast collaboration, which resulted in sizable amplification and reaches in their podcasts, in addition, to scaling for the enterprise partnership.
Now, one in every of India’s oldest publishers and the top Malayalam nearby every day with a strong digital presence has made in-roads into audio content through launching podcasts with Idea brew Studios.
Talking of its association with Idea brew, Mariam Mammen Mathew, CEO, of Manorama online said, “we are glad to start our relationship with podcast creators and website hosting platform Idea Brew. In a brief time, our listeners have answered well to the exciting and wealthy content material in English and Malayalam languages on unique podcast structures. Podcasting is disrupting the traditional radio area, making it an interesting time for the news industry. We’re satisfied with growing rich news content that’s real to our brand and a clean cultural and technological alternate throughout our newsrooms.”
” Aditya Kuber, CEO of Idea brew, said, “whether it’s COVID-19 updates, political discord, a new area launch, or the present-day movie star shenanigans, information channels bring 24-hour news, providing you with something to constantly ponder or fear over. Thru our medium of audio content, Idea brew pursuits to disrupt the manner the audience receives and responds to everyday news.
Our podcasts are designed to interact in more healthy outlets that allow our audiences the flexibility to pick when they want to consume their information and also stimulate codecs in the shape of in-intensity analysis, interviews, or opinions from professionals on the concern to make information informative, wholesome and exciting.
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