FILA unveiled its latest campaign celebrating the iconic Settanta jacket, featuring global brand ambassador Hailey Bieber. The campaign pays homage to a key piece that has bridged the worlds of tennis and fashion since its debut in 1976.
Hailey Bieber, known for her effortless style and global influence, leads the campaign, bringing a modern allure to the Settanta’s rich heritage. The campaign showcases the iconic jacket in various iterations, blending FILA’s Italian craftsmanship with contemporary design elements.
“The Settanta is more than just a piece of clothing; it’s a symbol of FILA’s enduring legacy in sports and fashion,” said Todd Klein, Global Brand President of FILA. “Hailey Bieber’s portrayal of the jacket highlights its timeless appeal, making her an integral part of this moment for the brand.”
Adding her voice to the campaign, Hailey Bieber shared, “It’s exciting to represent a brand that has such a rich heritage. This collection reimagines the iconic Settanta, and I’m thrilled to help introduce it to a new generation.”
The campaign introduces a variety of styles that highlight the Settanta’s iconic design, including its signature stripes. Each item is designed to honor FILA’s legacy while embracing the future of fashion.
The collection will be available in India starting April 15, at select Fila EBOs and online at https://fila.co.in/, featuring select styles worn by Hailey throughout the campaign.
