JOLLY RANCHER comes onboard as the campaign’s ‘Presenting Sponsor’
Watch ‘Little Singham on POGO’ promo here
Mumbai, 19 December 2022: India’s favouritelionhearted superhero and his super squad friends have a new destination! ‘Little Singham’, the beloved supercop, will carry on his action-packed adventures with his friends and team on POGO, India’s homegrown kids’ entertainment channel. He will continue to fight crime and protect the world by defeating cunning monsters, super villains, with his bravery, quick wit, signature dialogue “Ata majhi satakli” and plenty of swag. With double the fun, action, and new adventures, ‘Little Singham’ will air on POGO from December 24 onwards at 12:30 PM and 7:15 PM in six languages – Hindi, Tamil, Telugu, Malayalam, Kannada, and Marathi.
The blockbuster cartoon’s ‘Sher Ki Dahaad’ will arrive in style on the channel, with the premiere of two brand new Little Singham movies – ‘Little Singham Super Squad: Secret of the 9’ and ‘Naagsingham’ on December 24 and December 25 at 12:30 PM, respectively.
Produced by Rohit Shetty Picturez in collaboration with Warner Bros. Discovery and Reliance Animation, the Indian animated action television series is based on the Bollywood cult classic Singham. This marquee IP showcases the escapades of 8-year-old Ajay – the patriotic superhero on a mission as he uses his panja attacks, lion-like instincts, super-strength, speed, and reflexes to outmanoeuvre various threats and dangers. Accompanying him are his lovable and entertaining friends and colleagues – Inspector Kavya, Hawaldar Karate, Chikki, Babli, Lattu, Mantriji and ofcourse Prof. Aviskar, who support his mission with plenty of entertainment and valour.
Commenting on the move, Uttam Pal Singh, Head Kids Cluster, South Asia, Warner Bros. Discovery said, “Little Singham has been a fan-favourite since its launch. His adventures of courage and bravery have been inspirational, lined with plenty of excitement and strong friendships, making it relatable with kids across the country. POGO is a destination for homegrown IPs and super heroes delivering exciting and engaging shows, making Little Singham an ideal fit. This addition to the channel will further strengthen our line-up and we are sure that kids are going to welcome Little Singham and his friends with much fanfare.”
The excitement is palpable! Welcoming Little Singham and his friends to their new home and for this exciting adventure are everyone’s favourite characters, Chhota Bheem and Titoo. POGO has been the destination for several popular homegrown IPs from – ‘Chhota Bheem’, ‘Ekans – Snakes Awake!’ and ‘Titoo – Har Jawaab Ka Sawaal Hu’, amongst others and with the arrival of ‘Little Singham’ there’s plenty of cheer.
Stay tuned as the heroic action and ‘Sher Ki Dahaad Ab POGO Par’! presented by JOLLY RANCHER, continues to build the excitement and captivate audiences on POGO.Catch #SherRoaringOnPOGO on POGO’s Instagram, Facebook and YouTube channels and participate in an exciting ‘watch and win’ contest on December 24 and 25. As part of the campaign, POGO will invite fans to join the Little Singham welcome party across its social media platforms with engagement activations such as interactive and engaging AR filter, YouTube Live on December 21 and more.
