Times Network, one of India’s largest media broadcast conglomerate networks, tossed ‘Act Now’, creativity to spread mindfulness, minimize discussions around the problem, and sensitize the responsiveness of people to the rational health needs of others.
The network has hurled a special film campaign that takes an outside-in view of the matter and targets the ‘people around’ to act, instead of the ones living with mental state issues. Mirroring how societal structures treats an individual living with a mental ailment with ignorance, pity, annoyance, and utter disbelief, the film unravels the state of mind of somebody who is besieged by his close and beloved ones as he fights lone combat while being misinterpreted by them.
The film urges the general community at large to stay receptive to the deteriorating mental state of individuals around and take appropriate courses of action to supply support without prejudice and fear. This initiative was launched on a distinct edition of Mirror NOW’s Urban Debate, with an expert panel that analyzed and discussed the deteriorating condition of mental sickness.
In the present dynamic broadcasting landscape, where television is an enduringly powerful display place, Times Network leads with its ground-breaking innovation and being a disruptor that makes a brand-new genre of content. With a worldwide presence across 100 countries, Times Network with its upscale brands entertains and engages the viewers seamlessly. Timesnownews.com, the digital arm of Times Network, has seamlessly adapted itself to serve the varied nature and interests of the content-savvy internet audience.
a nationwide research study commissioned to Nielsen India draws the relevance to the initiative from by the grid titled, ‘How Urban India Perceives Mental Health’. The study specifies that while awareness levels associated with psychological state ailments have gone up recently, there’s a pressing have to disseminate the factual information to tackle the vigorous tinges of stigma and lack of access to worth mental healthcare. The mental state discussions remain the one most significant detriment and solution for this subject. The quantitative study that examines the dynamics, culture, mindset, and perceptions of the people towards the mental state was conducted through three prolonged evaluations supported by secondary research, exhaustive interactions with psychological state experts, and a survey with India’s cross-section of urban population.
