A 360-degree ad for The Times of India (TOI) has now gone live. It was conceptualised by Wunderman Thompson. It focuses on good news under the heading The Times of a Better India. The Independence Day-themed advertisement highlights India’s development over the years and motivates Indians to strive to produce more.
The advertisement is replete with allusions to startups, space flight, women shattering the glass ceiling, and people defying the obstacles to accomplish their objectives.
According to a press release, readers can participate in interactive contests on TOI’s social media accounts and win rewards. News is frequently depressing and has been for some time, according to Kaustuv Chatterjee, director of Bennett Coleman’s The Times of India, Language Brands, and NPI (New Products & Innovations) divisions.
According on the point of view you have, people either remark that we’re doing fine or that things are getting worse in the news debates. The initiative intends to emphasise the fact that every decade in India has been better than the one before, according to Chatterjee. “When the COVID pandemic ended, TOI believed it was crucial to highlight the fact that the nation had undergone several developments. Due to these advances, previously unimaginable opportunities have emerged, and the common “Man is constantly looking for ways to improve his life.
Choosing what to talk about and how to talk about it, according to Chatterjee, was one of the hardest obstacles. This took up the most of the campaign’s preparation time. He continues by saying that the campaign aims to increase the brand’s significance overall, not just for the print version. The campaign places more of an emphasis on print and digital when it comes to media mix investment. Social media is a common place for conversations about virality. We haven’t concentrated on TV. Our marketing has a strong social component. It only functions if we can get people interested in that tale and track their interest. Only print and digital are capable of doing it. On TV, it’s harder to accomplish that.
“The campaign spends more on print and digital media in the media mix. Social media is a common place for conversations about virality. We haven’t concentrated on TV. Our marketing has a strong social component. It only functions if we can get people interested in that tale and track their interest. Only print and digital are capable of doing it. On television, it’s harder to achieve that.
Follow and connect with us on Facebook, LinkedIn & Twitter
