Bigg Boss 2020- The biggest reality show, will be coming back on COLORS by in an exciting way, packed as before, with loads of suspense, fear, and even excitement. This time, COLORS has joined hands with India’s largest mobile gaming platform and the Esports Site Mobile Premier League (MPL) as their new sponsor.
Talking about the new development Mahesh Shetty, the Head of Network Sales, Viacom18 was quoted as saying that “Bigg Boss is one of the biggest reality shows in the field of entertainment and it also appeals to audience across geographies. Since it has a strong following, it let the advertisers take the market of their companies among the viewers. Almost every year, many sponsors come forward by exhibiting it in the creative development of collaborations to achieve their business ambitions. This time, we are very pleased to partner with the Mobile Premier League (MPL), which is considered to be one of the leading sports and social gaming channels for users in their latest Bigg Boss season as a sponsor.”
According to Abhishek Madhavan, Vice President, Growth and Marketing of the Mobile Premier League (MPL) on collaboration “Bigg Boss is one of the most-watched TV reality shows in India and is also becoming popular with the most sensational shows amongst users. With the host as Salman Khan, the well-known celebrity, users feel excited to see something new in every season of this show. With its support, MPL is even trying to extend its scope to live streaming, by showcasing a bunch of video-first features. This Bigg Boss is ideally suited for them to be associated with. We also hope that this season MPL will create a position amongst users through this partnership.”
In light of the partnership, Naveen Khemka of Mediacom said that -” we were also overwhelmed by the partnership between the MPL and Bigg Boss. So this is one of the best shows with consistent performance over so many years. We are confident that this year, with the innovative association, there will be an exponential increase in gaming audiences and this same excitement will be maintained throughout their loyal users. Indian users are very excited about playing games in the MPL, and this time it’s going to happen inside the Big Boss house.
Finally, this most-awaited and entertaining reality show is showing great enthusiasm amongst users for the upcoming season of Bigg Boss, as they will witness this wonderful drama and action unfolding on their screens.
