Vedanta Limited, an Indian conglomerate, announced its support for distance running by signing a five-year deal to be the title sponsor of the world’s prestigious Delhi Half Marathon, promoted by Procam International. The World Athletics Elite Label Race has been renamed the Vedanta Delhi Half Marathon. In relation, the natural resources company will be a Social Connect Partner for the Mumbai and Bengaluru marathons.
Vedanta’s commitment to giving back to society has been a part of its core ethos, with transformation for a sustainable future at the heart of its business operations.
Nand Ghar, Vedanta’s flagship social impact initiative, is a modernized Anganwadi program that is rapidly changing the lives of women and children across the country. Vedanta’s #RunForZeroHunger is a mass movement to raise awareness about the importance of ensuring that no child goes to bed hungry.
The Vedanta Delhi Half Marathon has been a change agent. The event is built around five pillars: health and fitness, communal harmony, philanthropy, a boost for Indian athletics, and pride and prestige for the host city. Each of these pillars has grown into a success story with measurable results. Whether it’s encouraging an active lifestyle, empowering women, harnessing an entire ecosystem around running or providing a springboard for Indian middle and long-distance runners with international representation and laurels. The Vedanta Delhi Half Marathon is one of the largest sporting platforms for philanthropy and participation, bringing together the entire community.
“It’s a source of great pride for us to be a partner for the Vedanta Delhi Half Marathon,” Priya Agarwal Hebbar, Non-Executive Director, Vedanta Limited, said. We are confident that our strong and healthy countrymen will fuel India’s rise. The prestigious marathon honors the spirit of communities uniting to catalyze social impact. As part of our commitment to achieving a malnutrition-free India, our Nand Ghars are making a difference in the lives of 7 million children and 2 million women across the country. To help further this mission, we are encouraging everyone to #RunForZeroHunger – together, we can make it a reality.”
Over the last five years, Vedanta has touched the lives of approximately 42.3 million people in close to 1300 villages across India, spending approximately Rs. 2000 crores on socio-economic development. The Anil Agarwal Foundation, Vedanta’s philanthropic arm, has pledged Rs 5,000 crore over the next five years to strengthen rural communities through a model of sustainable and inclusive growth.
“It gives us immense pleasure to welcome Vedanta as our Title Sponsor for the Delhi Half Marathon,” said Anil and Vivek Singh of Procam International. The natural resources major has chosen distance running to make its mark on the sporting landscape of our country.
On October 16, 2022, the Indian capital will host the 17th edition of the Vedanta Delhi Half Marathon. The event will begin at the iconic Jawaharlal Nehru Stadium, and registration for both the physical and virtual races will begin on Friday, September 2nd, 2022.
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