Spokesperson: Pragya Chopra – Founder, OnOffOnline Marketing Agency
2024 is the year for women in marketing. It’s the beginning of an era where women’s highly optimized intuition works in their favor for business. The perspective of a mother, wife, daughter, sister, female, she/her is the driving power behind purchase decisions – it’s always been – but now it’s evidently undeniable and it’s about time where the woman’s perspective is celebrated.
Women make up 70% – 80% of all consumer purchases and influence over 95% of buying decisions. Yet women occupy just 14% of C-suite positions and 17% of board seats. The woman’s voice is sorely underrepresented in marketing.
Traditionally, marketing has been shaped by perspectives that catered to stereotypical male consumers catering to stereotypical male consumers. However, with women now comprising nearly half of the workforce and controlling over 70% of consumer spending, the landscape is evolving. In 2024, female perspectives are rightfully taking center stage as women ascend the ranks in marketing departments and agencies, bringing their unique insights and viewpoints.
Women’s influence in marketing is undeniable, with studies revealing that they impact a staggering 85% of all consumer purchases across various sectors. This influence stems from their innate ability to connect with consumers on a deeper, more emotional level, fostering authentic relationships that transcend mere transactions.
The importance of diversity and inclusion in the corporate world cannot be overstated. Organizations with gender-diverse leadership teams are proven to outperform their competitors, showcasing the tangible benefits of embracing diverse perspectives. In 2024, companies are increasingly recognizing the need to empower women and ensure their representation at all levels of decision-making.
It’s a powerful time to be a woman in marketing. Together, we can equalize the playing field and leverage our unique talents, knowledge and intuition to shape the future of brands and businesses. Our time has come, and 2024 looks set to be a breakthrough year where we highlight the value of the female marketer and the woman’s perspective in marketing and advertising. Together, we can equalise.
