TheSmallBigIdea unveils its credo ‘What’s Next!’ with its new identity as it turns 10

Leading independent full-service digital agency, TheSmallBigIdea, celebrates a decade of innovation, creativity, and unrivalled growth. In conjunction with this significant milestone, TheSmallBigIdea now unveils its refreshed brand identity with a new logo and credo ‘What’s Next!’. Backed with its renewed vision and brand refresh, TheSmallBigIdea is committed to staying at the forefront of digital disruption while evolving and crafting another decade of many firsts.

Synonymous with its purpose and journey towards redefining the ‘next’ in advertising, TheSmallBigIdea’s new identity is inspired by the symbiotic relationship between insight, idea, and execution. The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional, and out-of-the-box strategies.

Speaking on this milestone and new brand identity, Harikrishnan Pillai, CEO and Co-Founder, TheSmallBigIdea, said, “We are committed to directing our gaze towards the future while drawing inspiration from the past decade. The brand ethos guiding our journey ahead is, ‘What’s Next!’. At TheSmallBigIdea, we are dedicated to inspiring both our teams and clients to contemplate the future of content marketing, performance marketing, and technology, and constantly push boundaries in advertising. Our focus extends beyond business development; it encompasses nurturing individuals and building professional careers in advertising.”

Manish Solanki, COO and Co-Founder, TheSmallBigIdea, added, “As we mark a significant milestone, we express our gratitude to all our team members, clients, and partners. This 10-year journey has been phenomenal. Over these years, our unwavering commitment, endless creativity, and transformative growth have been instrumental to our success. We are ready to push our boundaries, deliver exceptional results, and create remarkable experiences.”

With a remarkable journey spanning a decade, TheSmallBigIdea has solidified its standing as a leading force in the digital landscape, catering to diverse sectors including Entertainment, Sports, Fashion, Real Estate, BFSI, E-Commerce, and Technology, among others. The agency was also awarded with the coveted Great Place To Work® Certification in 2023. Marking the agency’s international foray with their first overseas office in Dubai, TheSmallBigIdea recently expanded its operations to the Middle East and North Africa (MENA) region. 

In 2023, TSBI Studios, the production arm of TheSmallBigIdea, crafted over 100 ad films and digital videos for leading brands like ICICI Direct, AGL Tiles, and Adani Sportsline. In addition to this, the company expanded its portfolio by building a specialist division that supports brands in their ‘Digital Transformation’ journey. More recently, the introduction of a dedicated ‘Sports Marketing’ unit and an ‘Artist Management’ team has enabled TheSmallBigIdea to diversify into other avenues with robust partnerships. The agency’s reputation for seamlessly entering and dominating new categories is well-established, reinforcing its commitment to staying ahead with its mantra of ‘What’s Next!’.