Now it is the time of the year, when marketers think on the marketing budget for the upcoming year, 2013. The prime thing in this is to consider the cues from consumer goals, through research or audits. Business should invest more on social monitoring, engagement metrics, customer satisfaction and must also be responsive. Collection of updated information on the changing market trends is necessary while shaping the marketing budget. Also what is needed is to reserve a portion of budget to face the threats that may arise in the future
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