KitchenAid, a renowned brand in the realm of kitchen appliances, tools and gadgets, is distinguished for its exceptional quality, innovative designs~
National, October 04 2023 – thinKitchen®, India’s omnichannel retailer offering a curated selection of global premium kitchen and homeware brands, is thrilled to enhance its prepware offering with the exciting addition of KitchenAid tools and gadgets to its product lineup. This partnership serves to fortify thinKitchen’s prepware category, enhancing the offerings available to its discerning customers.
KitchenAid, a celebrated brand renowned for its ingenious kitchen solutions, brings a harmonious fusion of creativity, practicality, and culinary joy to Indian households. With a history spanning over a century, KitchenAid has consistently pushed the boundaries of innovation since the debut of its iconic stand mixer in 1919. The brand has consistently provided cooks with state-of-the-art technology and visionary design, recognizing that consumers want great kitchenware to make their inspiration happen.
By introducing KitchenAid and their exceptional prepware products, thinKitchen® not only enriches its portfolio but also empowers culinary enthusiasts across India with the tools and equipment needed to elevate their cooking experiences. This partnership signifies a significant milestone in thinKitchen’s continuous commitment to delivering quality and innovation to its valued customers.
With the addition of KitchenAid, and their exceptional range of products, thinKitchen® has significantly strengthened its prepware category, solidifying its position as the go-to destination for kitchen and homeware enthusiasts in India. This expansion means that thinKitchen® now boasts an impressive collection of over 30 renowned global brands within its online portfolio, spanning across 12 distinct categories covering the entire kitchen and home space.
Commenting on the global launch, Anand Baldawa, CEO, thinKitchen® said, “We are thrilled to enhance the depth of the prepware category with the arrival of KitchenAid products onto our platform. It is a widely popular and trusted brand across the globe. With KitchenAid now part of our portfolio, we are excited to offer our valued Indian customers an even more extensive range of exceptional kitchenware tools and gadgets. The unwavering dedication KitchenAid has to meticulous design and practicality mirrors our own mission of providing our customers with kitchenware that is functional, high on design and great value. Now, with KitchenAid joining our portfolio at thinKitchen®, we invite you to choose innovation, precision, and endless possibilities. Welcome KitchenAid into your culinary world and transform your kitchen into a sanctuary where extraordinary flavours and masterpieces are born.”
Gizelle Anley, Senior Brand Manager and Buyer for LifetimeBrands Europe added, “We are thrilled to join forces with thinKitchen®, bringing the KitchenAid legacy of culinary excellence to a platform that shares our passion for exceptional kitchenware. This collaboration marks a new chapter in our journey, where innovation and creativity meet to elevate the cooking experience for home chefs. With thinKitchen’s commitment to quality and innovation, we are excited to inspire and empower kitchen enthusiasts across the globe. At KitchenAid, we’ve always aimed to be a reliable companion to passionate cooks, and our presence on thinKitchen’s platform allows us to extend that companionship to even more homes. Together, we’re stirring up a symphony of flavors, innovation, and inspiration that will resonate in kitchens where home cooks can cook, serve, enjoy!”
The products from the brand are now live and available on thinkitchen.in with prices ranging from INR 1,199 — to INR— 6,099
