13th November 2024: Slurrp Farm, India’s leading millet-based children’s food brand, has joined forces with Zepto, India’s fastest-growing consumer internet brand renowned for its quick delivery promise, to launch a special Children’s Day campaign. Building on Slurrp Farm’s #DigTwistSlurrp initiative, first introduced at the brand’s YES Moms & Dads event earlier this year, this partnership is a unique collaboration between a children’s food brand and a quick-commerce platform.
For the first time, Slurrp Farm’s campaign includes an in-app experience designed to make every customer touchpoint delightful. A standout feature is the playful ‘Yummy!’ chime sound that plays whenever a Slurrp Farm product is added to the cart, underscoring the excitement of making better choices. Through this partnership, both brands aim to expand the healthy snacking category, addressing a growing consumer focus on wholesome eating and the importance of setting healthy habits early.
The campaign film follows Prakash, Zepto’s cheerful delivery partner, as he’s swept by kids’ infectious energy and playful moves. Joining their lively dance party, Prakash’s transformation showcases the magic of wholesome connections. The narrative follows the journey from order to doorstep delivery, showcasing the thrill of fast, reliable service that families can count on to bring them wholesome options made from trusted ingredients.
Commenting on this partnership, Meghana Narayan and Shauravi Malik, Co-founders of Wholsum Foods, shared: “At Slurrp Farm, we believe snacking should bring joy, not guilt. Our products are made with love and free of nasties like palm oil, refined sugar, and maida – and our noodles are never fried. This collaboration with Zepto reinforces our commitment to making nutritious, tasty snacks easily accessible. We’re especially delighted by Zepto’s playful sonic touch – a cheerful ‘yummy!’ every time a Slurrp Farm product is added to the cart – which perfectly captures the joy we associate with guilt-free snacking. By creating zero-junk options, we enable parents to offer kids their favourite treats while ensuring they stay healthy in the long run. Together, we’re redefining indulgence as something wholesome, fun, and worry-free.”
“As families in India become more conscious of the nutritional quality in children’s snacks, the demand for healthier, great-tasting options is driving significant growth in this category. I thank our Sellers for having enabled this. The partnership with Slurrp Farm is a response to this shift, combining Zepto’s speed with their zero-junk promise to deliver trusted, kid-friendly snacks to homes in minutes. Together, we are making it easier for parents to meet the nutritional needs of growing kids without sacrificing taste,” said Chandan Mendiratta, Chief Brand Officer, Zepto.
Slurrp Farm addresses the growing demand for healthy options with its zero-junk promise, offering over 55 wholesome, guilt-free products that make nutritious choices easy and accessible for families. The range includes cereals, snacks, and superfoods. For growing children, Slurrp Farm offers a variety of millet-based breakfast items including pancakes, dosas, and upma, as well as millet-based snacking items such as noodles, multigrain pasta, cookies and puffs – making healthier eating a deliciously convenient, everyday choice for families. The products have no additives, preservatives, or artificial flavours – just food one can trust, made from ingredients that are good for you, our planet, and farmers, making guilt-free snacking enjoyable.
The film has been conceptualized and ideated in-house by Slurrp Farm’s brand team.
