Fitness, faith and festive fervour amalgamate in the Myprotein 2022 Diwali campaign
India, October 19th, 2022: With festive joy warming the October air, Myprotein India has announced its nationwide campaign #FaithInFitness, which aims to encourage its community to renew their trust in their fitness journey and support their friends and family to embark on the path to holistic health. Through influencer activations and partnerships, the sports nutrition brand will also share key tips around supporting one’s fitness journey through trusted supplements and high-quality products.
The month-long campaign will entail top fitness and health influencers, including Gaurav Taneja, Mukesh Gahlot, Jeet Selal, Sonali Swami and Vaishnavi Boora, prompting their followers to place their faith in the holy trinity of exercise, mental well-being, and nutrition — helping Myprotein to achieve their vision of fueling the ambitions of fitness lovers across the globe, without derailing from the path to health during festive fervor.
“Diwali is a significant festival in a multicultural and diverse country like India. There are different ways it is celebrated, but what’s unanimous is the enthusiasm, vivacity, and collective joy it brings to people’s lives. This Diwali, we want to explore the faith this festival evokes, and extend it to the realm of fitness. We want to encourage people to have faith in their trainers, supplements, and the brands supporting their journeys,” says a Myprotein spokesperson.
“Through this festive season campaign, we are urging people to hold on to their promise of fitness, be it sunny, rainy, or stormy, Moreover, we are appealing to our consumers to involve their loved ones into fitness and propel them to build their faith in fitness,” the spokesperson added.
Myprotein’s sitewide Diwali offers on its nutritional supplements, snacking alternatives and sportsgear ranges would mark the joyous occasion.
Fitness enthusiasts can catch the campaign live at https://www.myprotein.co.in/.
