The brand launched ‘Make This Diwali SATO Waali’ campaign to highlight the importance of sanitation and hygiene and urges everyone to prioritize it this Diwali
October 21, 2022, New Delhi: SATO, part of LIXIL, is an award-winning social business that empowers people everywhere to live a better life, every day, and to enjoy a brighter future through innovative sanitation and hygiene solutions. On the occasion of Diwali, the brand today launched a campaign ‘Make This Diwali SATO Waali’, a short film to highlight how proper hygiene & sanitation is a gateway to prosperity.
Diwali is that joyous time of the year when we make substantial purchases, renovate our homes, and welcome the goodness and prosperity in our lives. While we go along making those long-awaited aspirational purchases during Diwali, for many in underserved communities, manifesting an aspirational purchase means owning a private toilet.
Keeping true to the spirit of this festive season, ‘Make This Diwali SATO Waali’ highlights how the brand has been engaging with rural communities through brand campaigns, such as ‘Dho Daal’, workshops, and ‘Make a Splash’. Not only does the brand develops affordable, innovative sanitation and hygiene products, but it also raises awareness about the benefits of using them, which leads to behaviour change. The video can be viewed on YouTube and the brands’ social media handles on Instagram and Facebook.
Link: Yeh Diwali SATO waali – YouTube
Speaking about the relationship between Diwali and sanitation and hygiene, Mr Amit Konlade, Leader, Global SCM, SATO, said, “Prosperity and health and highly linked and one cannot happen without the other. Diwali is an auspicious occasion and brings wealth, health, and prosperity to all. Launching our campaign on sanitation, health and prosperity could not have come at a better time. Through it, we want to urge people to prioritise their hygiene and health to enable a better future.”
The brand has been actively working to democratise access to sanitation and hygiene products for the masses and has run past campaigns to spread the message of sanitation and hygiene. Through the film, ‘Make This Diwali SATO Waali’, the brand sheds light on the crucial role of sanitation and hygiene in our lives and how it enables one to live life fully.
SATO believes that sanitation and hygiene are the building blocks to leading a fulfilling, healthy life, and it supports LIXIL’s objective to improve the lives of 100 million people around the world by 2025 through innovative and affordable sanitation and hygiene solutions. To learn more about SATO and its products, visit SATO – A better life. Every day. (lixil.com). Toll-Free number 1800 202 1626.
