17th June, India: Honoring everyone’s first superhero — DADS, India’s leading short video app, TakaTak by Moj, launched an exclusive Father’s Day campaign #BaapBaapHotaHai on 15th June with a rib ticking promo. The campaign includes a hashtag challenge that invites users to share creative and engaging video entries that bring alive the ‘super dad’ quality of their father and demonstrate how they seamlessly come to their rescue in day-to-day activities. This will be a humorous tribute to the reality that no matter what they do, their dads (OG teachers) will consistently outperform them because #BaapBaapHotaHai.
https://takatak.mojapp.in/@aslimonasingh/video/2598073758?referrer=T8pmGUb-1l8uFjR
https://takatak.mojapp.in/@kamlesh_premi/video/2599797543?referrer=T8tdswK-syhogP
https://takatak.mojapp.in/@funnycouple/video/2598741888?referrer=T8pmK47-1l8uFjR
Our Fathers were our first teachers in everything fun and complicated. Be it mathematics, driving, or stock markets, they have trained us to the best of their abilities. Following the five-day campaign that ends on 19th June, 20 winners will receive Amazon vouchers worth INR 5000/-.
Giving a shoutout to this exciting Father’s Day campaign, Indian actor & comedian Kiku Sharda said, “My father has been by my side as a pillar of strength at every juncture of life and so this campaign is very close to my heart. We all can agree and relate with our fathers being the OG superheroes doing simple things with the perfection that we still cannot ace. The #BaapBaapHotaHai campaign celebrates our fathers’ fun-loving side, and I’m glad we were able to convey this through this initiative.”
Talking about the campaign Parul Menghani – VP & Head of Content, TakaTak by Moj said, “Our Father’s Day campaign #BaapBaapHotaHai aims to highlight the bigger role of a father as a constant support and guiding force in our lives. Being a creator-first brand, we saw a fantastic opportunity for our creators to create witty slice-of-life content while paying a light-hearted tribute to their Super Dads. TakaTak by Moj has always sought to place people and purpose at the center of every discourse. Through this campaign, we hope to encourage our creators to publish relatable and engaging content for our consumers, and we are confident that the creators will create content that will strike a chord and put a smile on their father’s face.”
