A unique mini series of short films with Hoichoi on Playful Romance and First Love
National, 8th November 2023: ITC Engage, one of India’s leading fragrance brands, in collaboration with popular OTT platform Hoichoi, launches a series of five short films titled “Hotath Dekha” (Sudden Meetings). This series takes viewers on an enchanting journey through spontaneous, slice-of-life moments of romance and new connections. Today’s generation values living in the moment, cherishing spontaneous encounters that ignite sparks and leave lasting impressions. In alignment with the brand’s narrative of “Engage Suddenly”, this festive season, “Hotath Dekha” is set to captivate audiences with creative renditions of sudden romantic moments when love takes you by surprise such as locking eyes at Tuition or in College, Office or Cinema Hall meet-cutes and during Durga Puja gatherings.
Through relatable narratives, viewers will witness the magic of these sudden moments weaved in with Engage On Pocket Perfumes to create an atmosphere that helps two potential lovers to be ready to engage, reach out and take the first step during their first meeting.
Commenting on the launch, Sameer Satpathy, Chief Executive, Personal Care Products Business Division ITC Limited said, “Today’s youth is keen on exploring spontaneity in all spheres of life. They thrive on sudden moments of interactions that have lasting impressions. Fragrance is a key aspect of personal grooming and becomes an enabler to add confidence, making them ready to engage anytime. With this move, ITC Engage encourages individuals to embrace and celebrate the magic of these sudden moments of playful chemistry.”
Hotath Dekha is streaming live on Hoichoi Minis: Hothat Dekha: Tuition
