This Festive Season, Starbucks Celebrates India’s Tradtions And Flavours

0
123

National: October 4, 2024: Imagine the warmth of a comforting Starbucks beverage paired with the exquisite festive flavours of artisanal mithai, celebrating India’s vibrant festive spirit in the coming month. Starbucks introduces a range of limited-edition beverages infused with Indian flavours like kesar, along with festive treats inspired by khubani, gulab jamun, and pistachio, created in collaboration with Bombay Sweet Shop, known to reimagine Indian sweets and mithai in a contemporary and fun format.

Saffron Symphony: Limited Time Beverage Offerings

Saffron with its vibrant flavor is a staple of Indian households and heritage, enriching festive celebrations through its unique taste. To honor this tradition, Starbucks India is excited to introduce an exclusive range that combines coffee and saffron, creating a one-of-a-kind beverage line-up starting at INR 395.

  • Saffron Pistachio Latte: Made from Starbucks handcrafted Diwali Blend espresso, the signature blonde roast is topped with pistachio-flavoured steamed milk and finished with a delicious saffron-flavoured cream foam and rose crumbs for a true festive experience. 
  • Saffron Pistachio Frappuccino®: A festive treat crafted with Starbucks top 3% arabica coffee, blending pistachio-flavoured milk with ice, and topped with saffron whipped cream and rose crumbs, evoking the golden glow of a lit diya.
  • Saffron Masala Chai: Starbucks Masala Chai gets a festive flavour glow-up with the rich essence of saffron.
  • Saffron Cold Brew: A bold cold brew crafted from the top 3% Arabica beans, slow steeped for 48 hours in small batches. Topped with saffron cream foam and rose crumbs, it’s the perfect festive treat for cold brew lovers.

Mithai Meets Dessert: Bombay Sweet Shop + Starbucks

For over a decade, Starbucks in India has catered to diverse local tastes by offering innovative, relatable experiences while staying true to its world-class coffee heritage. This Diwali, Starbucks adds a touch of mithai magic through a collaboration with Bombay Sweet Shop, infusing modern Indian flavours into its festive menu. This partnership combines beloved Indian mithai with Starbucks globally loved offerings, creating a limited-edition festive menu that captures the essence of Diwali. Each item offers a delightful twist, reflecting the festive spirit in true Bombay Sweet Shop style. With a fusion of classic and contemporary flavours, this collaboration creates an immersive experience that embodies the joy and togetherness of the season, making it even more special.

    • Gulab Jamun Trifle: Indulgent layers of creamy mascarpone, white chocolate, gulab jamun, and a pistachio crunch for the ultimate dessert experience.
    • Khubani Barfi Bar: A deliciously buttery shortcrust base topped with a perfect mix of sweet Khubani (apricot) jam and buttery crumble – a treat that’s equal parts fruity and crumbly!
    • White Choco Kaju Nankhatai: This irresistible cookie is a delightful blend of cashews and white chocolate, giving a modern twist to the classic kaju nankhatai.
  • Starbucks Coffee Choco Barks: Bombay Sweet Shop’s beloved Choco Butterscotch Barks get a Starbucks twist with an infusion of exclusive Starbucks top 3% Arabica coffee beans, crunchy roasted almonds, and a sprinkle of sea salt. The result? A decadent treat that blends rich coffee flavours with the perfect harmony of sweet, salty, and nutty notes. 

Gifting with Starbucks

Starbucks India has also curated exclusive gift hampers and merchandise to add a personal touch to celebrations. Enjoy a selection of premium coffee beans, artisanal treats, and limited-edition merchandise with the Festive Hamper, adorned with iconic Siren elements in elegant gold. Customers can choose the Signature, Festive, and Indulgent hampers, tailored to fit their preferences and make their celebrations truly special. The hampers will include and can be customised with the offerings below:

    • For the first time, Starbucks Bearista Plushie is dressed in a traditional attire, making it the perfect gift this season, available for INR 900.
    • Bearista Keychain is refreshed with a festive avatar and can be seen lighting a diya, available at INR 390.
    • The Iced Latte Candle, infused with notes of coffee and vanilla, embodies the warmth and ambiance of festivities, creating a cozy atmosphere in any home while you invite guests at home this season priced at INR 750.
    • The Assorted Dry Fruit and Nut Fudge delights with unique Indian flavours such as pistachio, rose almond, cashew, and anjeer, offering a sweet and savoury treat that captures the spirit of the festive season, starting at INR 950.
  • Starbucks® Diwali Blend, the festive favourite tailored for India will once again be available this season. A tribute to the region’s deep coffee heritage and expertise, that is made with hand-selected coffee from Valparai, Jumboor and Suntikoppa estates in the verdant hills of Karnataka and Tamil Nadu. This indulgent and immersive experience was developed specifically for customers in India. Featuring balanced acidity, warm notes of cocoa, a syrupy body with notes of chocolate and hints of spice and stone fruit; the blend is a perfect addition to Diwali celebrations, priced at INR 1100.
  • Starbucks range of ethically sourced coffee from the India Estates Blend, Diwali Blend, Core Espresso Roast, Kenyan, Colombia, Sumatra and Italian Roasts that are created using the top 3% Arabica, starting at INR 650.

The gift hampers are now available in stores across the country until stocks last, priced at INR 870 onwards.

This Festive season, celebrate brighter futures with Starbucks 

The festive season is a time for giving back and celebrating those around us. In April 2022, Starbucks India launched the Empowering Girls and Young Women program to support education, skills development, and economic empowerment for girls across the country, in partnership with nonprofits like Educate Girls. Starbucks aims to empower 1,200 girls by March 2025. With each new store opening, Starbucks sponsors a girl’s education, paving the way for brighter futures. This festive season, we invite our customers to be part of this journey and help make a difference.

Speaking about Starbucks commitment in India, Sushant Dash, ceo, TATA Starbucks shared, “At Starbucks, we have always celebrated India’s vibrant cultural heritage. The festive season is a time of joy, warmth, and togetherness, and at Starbucks India, we are honoured to create new moments that will celebrate India’s coffee and food culture. This year, our limited-time offerings, signature merchandise and community first initiatives will further create new traditions and opportunities for our consumers to celebrate at and with Starbucks India across more than 458 stores in 71 cities.”

Speaking about Bombay Sweet Shop’s collaboration with Starbucks this Diwali, Sameer Seth, Founder & CEO, Hunger Inc. Hospitality (Bombay Sweet Shop), shares “Indian sweets and mithai are at the heart of every Diwali celebration. At Bombay Sweet Shop, we have always reimagined traditions, and we are delighted to bring what we do to people across India through our collaboration
with Starbucks. This partnership beautifully combines the essence of mithai with contemporary flavors, offering a unique experience that celebrates both tradition and innovation. Together, we are creating something that truly captures the spirit of Diwali – celebration, indulgence, and togetherness.”