The first-ever ‘E-commerce Festive Season Sales Report – 2021′ has been released by Increff, a leading provider of inventory optimization solutions for e-commerce, fashion, and retail businesses.
The findings are based on more than 1.5 million orders processed by Increff’s Warehouse Management System (WMS) during this year’s Flipkart Big Billion Day (BBD) and Amazon Great Indian Festival sales.
In 2020, the pandemic threw the retail economy into disarray, with many firms failing or fighting to survive several lockdowns and other events. Despite a 2-month national shutdown and other protracted disruptions in regional regions throughout the year, the Indian e-retail market grew by 25% in 2021, thanks to a gradual decline in COVID instances.
“Despite the pandemic’s widespread disruptions, we witnessed a return of the seasonal pleasure and delight that comes with shopping this year, especially during the Christmas sales,” Increff Co-founder Anshuman Agarwal said at the report’s launch.
Our objective with this study is to boost e-tailer confidence, particularly among those who have experienced losses as a result of the outbreak, by proving that businesses of all sizes are returning stronger than ever.
Increff will continue to function as a catalyst in the growth of Indian fashion and apparel businesses by delivering cutting-edge technology like WMS to assist them to prosper.”
Other significant findings include:
Region-based
• During the Flipkart and Amazon seasonal sales, Bangalore, Hyderabad, and Pune contributed 12.6 percent of total revenue, although they purchased at lower ASPs and bigger discounts than the national average.
• The North-Eastern states accounted for 71% of COD orders, indicating a worry about order cancellations due to discrepancies in delivery time and order fulfillment uncertainty.
• This year, East India provided more income to both sales than West India. In addition, East had a higher average selling price (Rs 1,178) and a lower discount than the national average (54 percent )
Gender-based
• Women’s clothing was purchased at a higher rate (40.7%) than men’s clothing (38.2%), and children’s clothing (38.2%). (21.1 percent )
Category-based
• While discounts influenced both men’s and women’s shopping habits, women’s purchases (61.4 percent) were far more influenced by discounts than men’s (54.5 percent )
• As a consequence of the lockdown and lengthy periods of work-from-home, many were observed wearing more relaxed alternatives such as track pants. Jackets and sweatshirts were among the top consumer choices in the clothing categories with significant revenue contributions, particularly when compared to jeans and trousers.
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