May 13, 2023: Motherhood is a journey filled with countless joys and challenges. One of the biggest challenges for mothers is choosing between their responsibilities towards their children and family or pursuing their passions. However, modern motherhood has evolved to embrace both aspects without seeing them as mutually exclusive. This Mother’s Day, SBI Life recognizes the new-age mothers who courageously pursue their dreams while simultaneously taking care of their loved ones.
Through its latest digital campaign, SBI Life pays a tribute to the new-age mothers who are exploring solo trips with their children. The campaign aims at putting these extraordinary brave mothers in spotlight, who are chasing their dreams while keeping their kids’ and loved ones’ well-being in mind. SBI Life applauds such mothers who are determined to take up new challenges in life while fulfilling all of their responsibilities towards protection and parenthood equally.
The digital video depicts a family who on their way to the airport for a trip to Paris. The father while driving is continuously noticing the mother sitting at the passenger seat accompanied by their child, who is sitting at the back. As the car stops at a traffic signal, the father notices the mother looking intently at her phone. He assures her that he will make video calls to her every night, despite the time difference between India and Paris. The mother expresses concern about the solo trip and the things at hand to be managed at home. However, the father assures her that everything will be well taken care of all the whereabouts. The same time we witness a twist in the plot, wherein upon reaching the parking lot, the father hands over the passport and other travel related documents to the mother, hinting that the trip will be taken by her and his child. The scene ends with the mother and child leaving for the check-in counter while the father stays back with a book on France’s history.
Through their playful banter, the video showcases that with some amount of encouragement, support and a positive outlook, the mother is able to pursue her passion without compromising on her duties towards her family. It celebrates the spirit of modern-day motherhood, which breaks free from traditional societal expectations and empowers women to fulfill their dreams while being great mothers.
Link to the video: https://www.youtube.com/watch?v=iXuN2lBy4ow
