Introducing its exquisite collection in a unique setting at Mumbai International Airport
Mumbai, 9th August 2022: The festive season is in full swing as consumers put their best foot forward to celebrate the season of joy with all of their loved ones. Many are celebrating the bond of togetherness that a brother and sister share with each other; the love that binds them together enduring years of fights and pranks that transform into cherished memories over the years.
Known for its trendsetting designs and impeccable craftsmanship, Nesterra, a state-of-the-art premium décor brand has launched a campaign called #ThreadsOfTogetherness on the occasion of Raksha Bandhan by unveiling its innovative on-ground installation at the Mumbai International Airport. The display incorporates a riot of blooms called the Bloomington collection inspired from the English Country Garden. To celebrate this very festive spirit, the campaign leans towards the crafted tales of siblinghood and their eternal relationship.
Reminiscing on the wonderful memories one has with their siblings at home – whether it is the fight for a TV remote on the sofa or the midnight conversation together, Nesterra brings to you the comfortable couch in an impressive setting. Conceptualized by The Max Publicity & Communication Pvt. Ltd., this vibrant couch inspired by the Bloomington collection will enable you to relive your childhood in the most fun way possible.
Along with this installation, travelers will also get a chance to click a picture of themselves and share their fondest sibling story. Nesterra will be gratifying the most unique entries in a week- long giveaway activation by sending a personalized gift hamper to the participants’ siblings as a Raksha Bandhan gift.
Smita Joshi, VP Home Textiles and Design Expert, Nesterra, said, “The festive season brings out a charm, and spreads joy everywhere. The relationship between siblings is the thread of love and care that remains eternal, thus on the occasion of Raksha Bandhan through this campaign we wanted to capture the essence of this unique bond that every loved one has. Nesterra aims to enhance this very installation that can tell your own story through our products allowing you to add your very own personal touch.”
Sanjay Shukla, CEO, The Max, said, “The festival of Raksha Bandhan is one where we are bonded by the #threadsoftogetherness. With Nesterra, we at the Max brought this unique bond alive by providing a novel and creative solution at the airport for the ones who were traveling back to their siblings to celebrate this festival of togetherness. A chance to create memories for the future, by creating a story of their own. The entire team worked tirelessly to bring the idea alive and ensure that the moments of joy weren’t lost”
With an aim to provide soft furnishing solutions specially curated for the consumers, Nesterra celebrates the festive spirit by showcasing the bond of brothers and sisters and believes in bringing aesthetic living spaces brimming with nature, colour and personality.
I love to see the incorporation of siblings and their bond into furniture. Pieces with a deeper meaning and back story always make great conversation starters.