June 16, 2014: Thomas Cook is launching more targeted travel packages for different segments like elderly citizens aged above 60 and also for women who travel alone or in groups. The Silver Brakes package is exclusively designed to take care of the travelling needs of affluent and elderly people who are aged 60 and above. This packages would give them benefits likes
- easy access to transportation
- totally guided tours
- buses with low steps to carry around
- all the time medical assistance
- special dietary
- relaxed schedules
- porters to carry their bags
The population above 60 in India is now almost 23 million and is expected to touch 50 million by 2020 with the life expectancy increasing in India. The company sources reported that they have already done 150 odd individual and group packages in this segment, which has received good response. The Silver brakes tours are mostly arranged to Asian destinations like Singapore, Thailand and Malaysia as well as Europe.
