National, November 8, 2023: This festive season, iThrive, a pioneering leader in functional nutrition, presents a special campaign addressing the prevalent issue of overindulgence during Diwali. Through an engaging campaign, they delve into the challenges many face when surrounded by an abundance of tempting treats, offering a solution through holistic healing and functional nutrition for a healthier lifestyle.
The campaign opens with a vibrant Diwali party, where a lead couple, played by actors, represents the standard scenario. The wife, concerned about her husband’s sweet tooth, gently warns him to control his intake amidst the wide array of tempting sweets. However, as the celebration ensues, the husband succumbs to the allure of overindulgence.
“Diwali, a time for celebration, often leads to overindulgence. At iThrive, we advocate a mindful approach to nutrition, ensuring not just temporary delight but long-term wellness. Let’s celebrate in a way that nurtures our bodies, not burdens them”, said Mugdha Pradhan, CEO, and Founder of iThrive.
The consequences of overeating during the Diwali season are highlighted, particularly the adverse impact on gut health. iThrive’s approach to holistic healing and functional nutrition assists in leading a healthier lifestyle, especially during festive times, aiding in managing the aftermath of overindulgence and promoting better gut health.
Sumeet Salve, Head of Marketing, iThrive, said “Our Diwali campaign reflects the struggles many face during this festive season. It’s not just about enjoying the celebrations, but also about understanding how our choices impact our health. With iThrive, we encourage a shift towards a balanced, holistic approach to nutrition for a healthier, happier you.”
iThrive emphasizes the importance of nourishing the body rather than overindulging, showcasing how its approach helps individuals maintain a balanced and healthier lifestyle, even during celebratory seasons like Diwali.
Join iThrive this Diwali season and embrace a holistic approach to nutrition. Let’s celebrate mindfully, cherishing the festivities while ensuring our health and well-being remain a top priority. Embrace iThrive’s principles for a healthier, happier Diwali and beyond.
Link to the video: https://youtu.be/H_K5gMMCMOo?
