TIGC, a leading Indian fast-fashion direct-to-consumer men’s wear brand, has announced that Suryakumar Yadav, an iconic Indian cricketer, will be its new brand ambassador. SKY, also known as “Mr. 360” is an exceptional player and an enthralling youthful figure who is ranked top among ICC T20I batters. As a result, he is an excellent brand ambassador for TIGC.
Partnership to Increase Brand Visibility
TIGC plans to leverage SKY’s popularity to increase brand visibility, drive engagement and establish itself as a top fashion choice among Indian youth through digital campaigns. SKY will be endorsing and launching an all-new range of casual apparel lines, including oversized t-shirts, casual shirts, sweaters, shorts, hoodies, jackets, chinos, denim, and sweatshirts.
Anant Tanted, Founder and CEO of The Indian Garage Co., said that they are delighted to partner with Suryakumar Yadav as the brand ambassador of TIGC. He stated, “He embodies everything TIGC stands for originality, bravery, and invention! We are looking forward to a fruitful collaboration with him!”
Brand Availability
TIGC is accessible on Tigc.in, Ajio, Myntra, Flipkart, and Amazon, among other places. The firm hopes to repeat its success in the clothes market in the footwear category. Using the house of brands structure, it has already expanded into women’s apparel and plus-size fashion.
SKY’s Excitement About the Association
Surya Kumar Yadav expressed his enthusiasm for the collaboration, saying, “Fashion is a blend of elegance and comfort for me, and I am honoured to be affiliated with a fashion brand such as TIGC. I wish to communicate with my followers and convey my sense of style through this cooperation.”
TIGC’s Innovative Offerings
As a brand, TIGC is noted for being fashion-forward and adventurous. The business provides rapid fashion for everyone, inspiring customers to select from the most extensive, the trendiest assortment of designs from across the world. TIGC has firmly established itself as the chosen place for fashion connoisseurs who want to experiment with their style and separate from the crowd thanks to its distinct offers, weekly fashion debuts, and tech-enabled consumer platform. With its in-house technology product, Chanakya, the company is also fostering innovation by offering consumers tech-led fashion.
Conclusion
The partnership between TIGC and Suryakumar Yadav is a significant move towards capturing a piece of the digital-first fashion market in India. TIGC plans to use SKY’s popularity to increase its brand visibility, drive engagement and establish itself as a top fashion choice among Indian youth through digital campaigns. With its innovative offerings and tech-enabled consumer platform, TIGC has firmly established itself as the preferred destination for fashion aficionados who seek to experiment with their style and stand out from the crowd.
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