Times OOH Expands into Mall Advertising in Mumbai Indore

Times OOH, a leading entity in India's Out-of-Home (OOH) advertising sector, proudly
announces its expansion into Mall Advertising. The company has secured exclusive
marketing rights for digital display video walls in four prestigious malls, marking a significant
milestone in its mission to revolutionize the OOH industry with innovation, versatility, and
extensive reach. This strategic move enhances Times OOH’s media portfolio, which now
includes Airport, Mumbai Metro, City Media, Elevator Digital Media, and Mall Advertising.
In collaboration with Bigvizion, Times OOH has signed exclusive marketing agreements for
high-definition Digital Out-of-Home (DOOH) video walls strategically placed at Oberoi Mall, R
City Mall, Nexus Seawoods Mall in Mumbai, and C21 Mall in Indore. These upscale malls
attract premium shoppers, providing a diverse audience with ample time to engage with
brand messages.

Equipped with cutting-edge technology, these digital displays offer capabilities for
showcasing modern Anamorphic, 3D, and innovative content, giving advertisers
unprecedented opportunities to captivate audiences through immersive visuals. This
initiative underscores Times OOH commitment to staying at the forefront of technological
advancements in the OOH advertising realm. With the market normalizing, malls have seen
a 42% increase in foot traffic in 2023, making mall advertising an ideal platform for brand
engagement. Each mall where Times OOH has established a presence attracts over 1
million visitors on average per month, primarily from the NCCS A1 and A2 audience
categories.

Shekhar Narayanaswami, President of Times OOH, expressed excitement about this
strategic expansion into mall media, stating, "We are thrilled to venture into mall advertising
with DOOH branding solutions in these prestigious malls. This milestone aligns perfectly with
our vision of revolutionizing the OOH industry by providing advertisers with innovative and
impactful ways to connect with their target demographics. Leveraging the capabilities of
these video walls, along with our creative expertise, we are well-positioned to deliver
unmatched value to our clients.

These strategically placed digital video walls enable advertisers to reach captive audiences
during their 1-2 hours of leisure time within the mall environment, fostering a relaxed mindset
conducive to brand receptivity. Positioned in prominent locations, these larger-than-life
displays ensure maximum visibility, capturing the attention of mall-goers characterized by
their disposable income and spending habits. Additionally, dynamic creatives combined with
contextual advertising promise high impact and maximum engagement with mall visitors.
Times OOH's entry into mall advertising enriches its offerings, empowering brands to
showcase their products and services to affluent and discerning consumers in a dynamic
and captivating manner.
Source: (ICSC)
For More Information:
Roshan Rawat
Email : timesooh@timesgroup.com