If you were given a choice between two presents, a beautifully wrapped box and a shabbily wrapped one, which would you choose? The beautifully wrapped one, of course!
Blog titles are a bit like that: they serve as the gift-wrapping paper on your content. When well done, users will naturally gravitate toward you; if done unthinkingly or shabbily, people will be put off.
Blogs are a big part of content marketing in digital marketing, and writing titles, though deceptively simple, can be challenging! Here are a few little insider tricks to writing catchy and compelling blog titles.
Why Should You Care About Titles?
If you’re already very sure about the quality of your blog post and content, you might find yourself wondering why the title is such a big deal. The answer lies in an old and wise saying: “the first impression you make is the last impression you will make.”
You can be a veritable wordsmith and be producing the best content on the internet; it won’t, however, get you very far if no one is reading your blog!
Blog titles help readers make choices: they compel readers to click through and read more. If you can craft catchy and interesting blog titles, you’ll be able to hold your readers’ curiosity and interest long enough to have them read more, and maybe even return for more of your content!
Make No Promises You Can’t Keep, and Keep the Promises You Do Make
Readers know what they’re looking for, and your blog title acts as a label on a container, telling the world what’s inside. If you can make the label clear, you’ll be able to ensure that your readers know what they are getting into before they tap that link.
False advertising on the label, though a crafty way to get clicks, will only drive people away! Keep your label as specific, clear, and honest as possible.
Offer a Little Taste of What is to Come
Think of your title as an appetiser that works to whet the appetite of your readers. If you can set up the beginnings of an excellent meal while keeping the main course a surprise, you will draw readers in.
You may even find that people will come to read your blog even if they’re only mildly interested in the subject itself, rather like a diner who’s only slightly hungry, but they can’t resist eating because the food looks so very good.
Solve a Problem for Your Readers
It’s no secret that people often look to the internet when they need help solving a problem. Your blog title, in this context, can act like a sign board that says, “help offered here!” and invite people in.
If your articles are solving problems for your readers, your title should be saying so. That way, the right readers can find you without much difficulty.
Make the Numbers Dance for You
Maths may have been the stuff of nightmares for many of us at school, but it can prove to be a great friend when it comes to blog titles.
Use numbers and statistics in your blog titles to draw your readers in. People love the clarity provided by numbers!
Let’s say you’re looking to host a dinner for the first time and are looking for easy recipes to try. A blog post titled “10 easy recipes for first time dinner hosts” tells you exactly what you’re in for while also promising you options!
Conclusion
Blog titles can easily turn into high pressure situations for even the most experienced content creators. After all, a lot rides on them! However, content marketing and digital marketing firms like AdLift can help you bear the burden of building those lovely neon signs.
They are happy to do some of the heavy lifting for you: they’ll do the research and tell you what works and what doesn’t. Easy peasy lemon squeezy!
