Titan’s Sonata, India’s largest selling watch brand, yesterday announced the launch of its sub-brand – ‘Epic by Sonata’ which will sell a wide range of watches in partnership with Flipkart.
Under this new partnership, Sonata will tie up with Flipkart’s existing customer base of around 350 million customers across the nation. ‘Epic by Sonata’ aims to reflect the values of the era of modern consumers. Today’s customers extensively wishlist products, are technologically advanced and rely on online shopping more. With the increasing number of such tech-savvy and modern customers who are as interested in fashion as they are in getting a value deal, the new partnership will bring across brand new watches along with exciting offers in the market.
The online shopping platform, Flipkart, works with many national, international, and local brands and sellers. Everything is available just a click away, from clothes to books, kitchen appliances, bags, footwear, accessories, etc. For having such a large number of brands and sellers it takes a lot of work to communicate with them and set a deal. Identifying opportunities for the brands/sellers, connecting with them, explain the entire process to them, setting a deal, discussing financial division, etc. this partnership is focused on helping both the companies – Flipkart and Titan, grow. With an increasing number of customers and shoppers, a convenient and affordable shopping website should exist to cater to the customer’s needs. Flipkart is that site and strives to become even better. The watches by ‘epic by Sonata’ present watches of all styles starting from a minimum price of INR 499/-, only on Flipkart.
Nishit Garg, Vice President – Flipkart Fashion commented on the partnership. He said, “We are happy to partner with Titan Company for the launch of ‘Epic by Sonata’, as we believe that the latest trends should be made accessible to every consumer across the country. People will be able to choose from a large range of stylish time wear from India’s most trusted watchmaker and have it reach their doorstep through our safe delivery process. We will continue to address relevant consumer needs through meaningful collaborations and enable our partners to explore untapped potential, especially in emerging regions.”
Follow and connect with us on Facebook, LinkedIn & Twitter
