English daily, The Times of India has launched its latest 360-degree campaign, ‘The Times of a far better India’ envisioned by Wunderman Thompson. The campaign celebrates India’s progress since Independence and the opportunities it has invented for citizens.
“Narrating achievements and opportunities from a never seen lens of interesting data points, little-known success stories, and a vision of what the long run will bring, the campaign reminds every Indian that immediately is the time to aspire and grow. Transecting among sectors, vocations, and regions, the campaign touches people of all ages and genders with its stories of positive change,” stated a release from the agency.
The campaign invites readers to hitch the conversation, give their views, and share their experiences by following the days of India’s social media channels and #TheTimesOfABetterIndia, standing an opportunity to win prizes via interactive contests.
Reflecting on the event, Joy Chauhan – Managing Partner, Wunderman Thompson, Delhi, said, “We all supposedly know that there are amazing stories round the nation that speaks to an advancing India. But this campaign has been designed to platform such stories”. The motive of The Times of India is to inspire and seed hope. As Wunderman Thompson, we are enlightened to partner with The Times of India and enjoyed bringing to life these creative stories of a changing India and how it enables individuals, organizations, and society to travel the extra mile and achieve their potential.”
This campaign touches upon many areas, but from an ingenious perspective, we’ve seen these as stories of individuals, not statistics – how people are making the simplest of the chances that abound and how they are achieving what previous generations could not have hoped to.”
Talking about the campaign Kaustuv Chatterjee (DIRECTOR – Times Of India & LANGUAGES BRAND) said: “The Times of a significantly better India brings to you inspiring stories, touching narratives, and deep insights, cutting across a variety of themes – from space research to sporting glory, from infrastructural changes to environmental sustainability and far more. It will delve into the changes of the past, their impact on this, and a condition check of what the future may hold. Critically, the campaign can also question whether the success of the highlighted sectors is indeed taking the country forward and what more could be achieved.
In essence, this initiative seeks to tell on realities in India beyond the polarized rhetoric and start conversations on the true nature of opportunities and challenges regarding progress.
The initiative invites readers to hitch the conversation, give their viewpoints on key questions, ask them to share their own experiences, and provides them an opportunity to discover inspiring stories and win prizes via interactive contests.”
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