People should learn the importance of dental health starting in childhood. It’s highly important to take care of your teeth. Because your teeth affect your overall health, facial structure, and entire body, they must be kept healthy.
Apart from dental health, everyone wishes to seem and feel more appealing. Straighter or whiter teeth can help you attain that aim by giving you a “perfect smile.” Misaligned and crooked teeth, as well as discolouration, impact your smile, give you an “improper” facial look, and make you feel insecure.
Toothsi, an at-home smile makeover service, has partnered together with actor Arjun Kapoor for their current clear aligners ad. The advertising is being used by toothsi to educate young Indian clients about how fortunate they are to have the option of utilising clear aligners rather than traditional metal braces.
The commercial, titled ‘You’re lucky, there’s toothsi,’ shows Arjun Kapoor expressing his frustration with having to wear cumbersome metal braces as a child, which led to a slew of problems and self-esteem difficulties during his adolescence.
The company believes the campaign takes an original and out-of-the-box approach, which is generating a lot of discussion in the advertising industry right now. It is unusual for a well-known star to reveal his or her emotions and concerns to the public, and it is this aspect that lends credibility to Arjun Kapoor’s commercial.
The audience was taken aback when they saw the normally calm and poised actor lose his cool and raise a ruckus on set, and the film quickly went viral on social media. In the commercial, Arjun Kapoor talks about how metal retainers made his childhood days a misery, and how it would have been a piece of cake if he could have used toothsi’s clear aligners instead.
Bracket tightening, wire replacements, and orthodontic treatments are not something that today’s children enjoy. Nonetheless, because of toothsi’s smile makeover, straightening their teeth has gone from a dreadful need to a form of self-care, as Dr Arpi Mehta, Co-Founder and CEO of toothsi, put it.
Because the aligners can be removed, you are able to drink and eat whatever you want. It cuts down on the time it takes to brush and floss teeth, and it allows the wearer to remove the trays when eating, brushing, and flossing.
In comparison to traditional braces, transparent aligners give greater comfort and ease.
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