Theoretically, marketing is the process by which individuals and groups obtain what they need or want through creating or exchanging value with others. The companies which have really adopted marketing in its earnest sense has been able to attain the top most position in the market.
The top best 25 companies who have used marketing to its full sense are referred to as the marketing pioneers. Something which is really notable is that the telecom industry captures the first two positions among the top companies in India, which are Vodafone and Bharti Airtel. The new Brand Equity’s Agency Reckoner ranking of top 25 marketing companies are out. In top marketing companies region wise, in the South and Western region Vodafone is ranked first.
Vodafone carries the crown of the Best Marketing Companies 2011. The list is as follows
|
Rank |
Company |
|
1 |
Vodafone |
|
2 |
Bharti Airtel |
|
3 |
Hindustan Unilever |
|
4 |
Cadbury |
|
5 |
Coca-cola India |
|
6 |
PepsiCo |
|
7 |
ITC |
|
8 |
Sony India |
|
9 |
Tata Motors |
|
10 |
Samsung Electronics |
|
11 |
Nokia |
|
12 |
Idea Cellular |
|
13 |
Procter & Gamble |
|
14 |
Maruti Udyog |
|
15 |
Colgate Palmolive |
|
16 |
Tata Teleservices |
|
17 |
Hero MotoCorp |
|
18 |
Nestle |
|
19 |
LIC |
|
20 |
Mahindra & Mahindra |
|
21 |
LG Electronics |
|
22 |
Hyundai Motors |
|
23 |
L’Oreal India |
|
24 |
Volkswagen |
|
25 |
Johnson & Johnson |
The financial year 2012 has shown that Vodafone has the highest incremental revenue and market share among the telecom operators. While considering only the telecom sector in India, Vodafone stands next to Bharti with a revenue market share of 20.6%.
Having a glance through the region wise list, we can see that different region rank the companies differently. Certain companies like Gitanjali Gems, Reckitt Benckiser, Emami, Marico, Pantaloons Retail, etc have also found place in the top 25 list.
The complete list of the top 25 marketing companies can be viewed here
