Developing content that is capable of attracting the attention of readers has always been a challenging task. Online marketers had been facing this do or die challenge since the dawn of 2012. With the marketing techniques reaching out for newer dimensions the heat is on for developing niche contents that engage, acquire and attract the readers and customers. 2013 sees high demand for relevant and valuable content that can be consumed and shared across the multiple platforms.
There is no easy task for content making other than taking the strain to play with words to create magic lines that are potent enough to succeed. However 2013 has certain trends set in store for the marketers. One of them is development of micro stories. Since large content is not likely to attract audience who would be reluctant to waste their time on fluff, the companies should go forward with three or four liner stories that can create an impact on the reader.
The content would be developed to a petite build but should be smart enough to convey its views to the readers and customers. Content marketing is all set to do away with budget cuts too. Marketers are willing to spend in full for worthful content that would fetch them gain. The budget for content marketing is all set to show a near 50% increase in 2013. Gamifaction is another field of interest that is all set to be incorporated with content marketing.
Since marketing through internet is becoming common nowadays, it would take a little more effort to make customers attracted to the sites. Introducing entertaining stuffs such as games is an important method to induce customer interest. Community driven content is gaining importance in the industry as well. With more and more marketing sites vying for eyeballs the demand for interactive content is increasing.
Employee branding is one of the current trends of 2013. This field of marketing had not been trodden much for the fear of negative publicizing from the employees. However this type of marketing is found to be quite effective in this field as customers would like to have a dose of reality too.
