Toycra Unveils “OPEN ENDED” – A Global Initiative in Educational Play 

Key Highlights:

• Toycra celebrates a decade of excellence in the realm of educational toys.
• Exciting events and product launches are planned to continue redefining playtime for children.
• Launch of OPEN ENDED by Toycra is reinforcing the brand’s commitment to enhancing child development through educational play.
• Toycra embarks on global expansion while staying true to “Make in India, Make for the World.”

3rd October, 2023, India:  Toycra, a pioneering brand dedicated to enhancing child development through educational toys, is thrilled to announce the launch of their groundbreaking product range, OPEN ENDED by Toycra. This innovative release coincides with Toycra’s celebration of a decade of excellence in the realm of educational toys. With the inspiring tagline, “Play to Grow,” OPEN ENDED by Toycra promises to redefine children’s playtime and learning.

Toycra’s journey, which began almost a decade ago, has led to this exciting moment. Founded by the visionary duo, Virang Shah and Tanya Shah, Toycra has evolved from a passion project into a beloved and trusted brand cherished by parents and caregivers nationwide.

This significant milestone is marked by the launch of OPEN ENDED by Toycra, a unique line of educational toys meticulously designed to provide the highest levels of engagement while ensuring fun and safety. These toys cater to children’s individual skills, allowing them to choose how they play and learn.

The initial lineup has eight captivating products:

• Open-Ended Chunky Puzzle – Vehicles: A hands-on puzzle experience that helps children explore different vehicles while honing their motor skills.
• Open-Ended Chunky Puzzle – Animals: Dive into the animal kingdom with this interactive puzzle that sparks curiosity and encourages imaginative play.
• Open-Ended What’s in a Name? – Personalized Wooden Name Puzzle: A personalized puzzle that makes learning names a delightful journey.
• Progressive Puzzles: Toycra’s Progressive Puzzles are a series of wooden puzzles designed to evolve with a child’s developmental journey. These puzzles offer varying degrees of complexity, encouraging problem-solving skills and cognitive growth as children progress from one puzzle to the next.
• Rainbow Stackers: The Rainbow Stackers by Toycra are vibrant and versatile wooden stacking toys. With their colorful arches, they ignite creativity and fine motor skills in children. These stackers allow kids to experiment with shapes and colors while developing essential coordination and spatial skills.
• Wooden Road Tracks: Toycra’s Wooden Road Tracks set the stage for imaginative play. These intricately designed wooden tracks enable children to create their miniature road systems, fostering creativity and fine-tuning their hand-eye coordination as they build and navigate their miniature worlds.
•  Number Peg Puzzle: The Number Peg Puzzle from Toycra is an educational marvel. Crafted from high-quality wood, this puzzle aids in number recognition, counting, and fine motor skills. It’s a fun and interactive way for children to learn numbers while engaging their minds.
• 4 in 1 Sorter Puzzle: Toycra’s 4 in 1 Sorter Puzzle is a versatile wooden toy that offers four engaging puzzle experiences in one. From shapes and colors to numbers and letters, this multifaceted puzzle enhances cognitive development and problem-solving abilities in a safe and non-toxic play environment.

All these wooden creations by Toycra are designed with the utmost attention to quality, ensuring they are crafted from non-toxic materials, wood, making them safe companions for a child’s learning journey.

Toycra will further elevate children’s play experiences by launching 50 new products in the next 50 days, offering a diverse and engaging array of options for children of all ages covering genres of : Pretend Play Toys, Puzzles, Montessori Toys, Games, Vehicles, Motor Skill Toys. OPEN ENDED by Toycra is not just a product range; it’s a commitment to creating a brighter and more engaging future for children everywhere. 

Virang Shah, Co-founder of Toycra, stated, “Following Prime Minister Narendra Modi’s directive to enhance the production of global quality products in India, our journey at Toycra has been one filled with passion, dedication, and innovation. With ten years behind us, we look ahead with even greater enthusiasm. Our commitment to providing purposeful, thoughtful, and joyful products, like our latest OPEN ENDED range, will continue to drive us forward as we shape the lives of children worldwide. As we move forward, I am excited to contribute to the ‘Make in India’ initiative, ensuring that our products meet global standards of quality and innovation. I firmly believe that this initiative aligns perfectly with our mission to empower children and inspire them to explore. ”

Tanya Shah, Co-founder of Toycra, stated, “We embarked on this journey with a vision to empower children through meaningful play. We’re excited to take ‘Make in India, Make for the World’ to the world with OPEN ENDED By Toycra. Our mission remains unwavering – to provide the highest engagement toys that don’t compromise on fun and safety, shaping bright futures one child at a time.”

Each product in the OPEN ENDED range has been carefully crafted to offer children the freedom to explore, create, and learn at their own pace. These products are proudly made in India and designed to meet global standards.

In addition to this exciting product launch, Toycra is expanding its horizons. While they have been successfully shipping products across India for over four years, their vision now extends globally, with a commitment to take ‘Make in India, Make for the World.’ This expansion ensures that Toycra’s impact is felt not only in Tier 1 cities but also in Tier 2 and Tier 3 cities across the nation and beyond, marking their entry into international markets

Toycra has already established a strong online presence through their official website, Toycra.com, offering parents and children easy access to enriching products that redefine playtime. To streamline operations and provide a seamless shopping experience, Toycra has made the strategic decision to exclusively operate through Toycra.com.

As Toycra embarks on the next phase of their journey, their vision is one where educational play knows no boundaries. Their mission is to consistently develop meaningful, insightful, and joyful products that empower children and enrich their lives while also helping them learn and grow better.