Travel Lifestyle Network (TLN), an international alliance of independent PR and communications specialists in travel and tourism, has added three new members – bringing their global tally to 25 agencies and expanding their expertise to include Scandinavia, Belgium and India.
“These strategic partnerships extend TLN’s global reach and reinforce its commitment to delivering expert, tailored communication solutions in key international markets,” said Natalia Rosa, CEO of Big Ambitions in South Africa and Chairman of TLN.
TLN is proud to welcome:
- Joyvoy Studio, a forward-thinking communications agency based in Stockholm, is renowned for its digital marketing and traditional PR offerings in the travel and lifestyle sectors. The agency’s in-depth knowledge of local consumer trends and creative approach strengthens TLN’s presence across Scandinavia, offering clients new avenues in markets driven by high digital engagement and a focus on sustainability.
For Janis Pavuls, founder and CEO of Joyvoy Studio, membership of TLN is an important step in their quest to offer excellent PR and communication services to clients on a global scale: “We are extremely pleased to be part of this esteemed group of PR and marketing agencies, all of whom specialise in successful communications solutions for destination marketing, travel and lifestyle industries.”
Kajsa Beausang, founder and creative director of Joyvoy Studio agrees. “This collaboration opens up new opportunities for us as an agency. In the past, we have had to decline clients seeking markets outside of Scandinavia, but as part of TLN, we now have the opportunity to assist clients beyond our home turf. TLN primarily targets agencies that, like us, are ’boutique agencies,’ meaning smaller and more personalised firms. It is exciting to collaborate with like-minded partners and to be able to offer our clients local expertise beyond our own,” says Beausang.
- Glenaki, representing Belgium, leverages its deep understanding of the Belgian travel market and strategic location to deliver results-driven client strategies.
Meanwhile, Baltus Communications continues to lead TLN’s efforts in the Netherlands, where its expertise has shaped the brand’s presence for years.
Together, Glenaki and Baltus Communications solidify TLN’s influence across the Benelux market, each with its own unique consumer dynamics and opportunities.
- Actimedia PR & Digital, a leading agency in India that is celebrated for its comprehensive suite of PR and digital marketing services. Actimedia’s extensive knowledge of the multi-faceted lifestyle industry makes them a valuable asset to TLN, enhancing the network’s ability to deliver results in one of the world’s fastest growing markets.
Amitabh Saksena, founder and managing director of Actimedia, explains the significance: “India, with an average annual growth of almost 7% is one of the most significant markets in the world. With its largely young population, thriving private sector and developing middle class, India will be the next growth horizon when it comes to consumer spending. It presents a great opportunity for global brands and services to meet the demands for consumerism, travel and leisure,” says Saksena. “We are delighted to be a member of the TLN to learn from our partners and share our experiences with them.”
Hanna Kleber, founder and honorary chairwoman of the TLN, is excited about the group’s growth. “Joyvoy Studio, Glenaki, and Actimedia each bring a wealth of knowledge and experience, as well as local stakeholder networks which strengthen our service offerings in Scandinavia, Belgium and India,” explains Kleber. “Importantly, they align with TLN’s core values of collaboration, innovation and a commitment to excellence. The addition of these exceptional agencies reinforces our ability to provide clients with top-tier talent and unparalleled market insights across the world.”
