Traya, a D2C health and wellness brand, raises INR 75 Crore from Xponentia Capital

 Traya, a leading provider of holistic hair loss solutions, is thrilled to announce a significant milestone in its journey towards redefining the hair industry in India. The company has successfully secured a ₹75 Crore investment from Xponentia Capital, marking a pivotal moment towards its mission to take its clinically proven hair growth treatment to the masses.

Traya stands out in the hair care industry for its commitment to offering holistic solutions that address the root causes of hair loss. While many competitors focus solely on ingredient marketing and products, Traya takes a personalized approach, leveraging advanced technology to identify individual customers’ specific hair loss triggers. Through a comprehensive hair test, recommendation algorithm and a layer of doctor approval, Traya develops tailored treatment plans that have delivered remarkable results, with over 93% of users experiencing visible regrowth* in areas of balding when used for 5 months.

Saloni, Co-Founder of Traya, expressed her unwavering commitment to advancing the brand’s mission of ensuring utmost customer satisfaction. She stated, “At Traya, our customers are at the heart of everything we do. We understand that customers want to see results, and we will go to whatever lengths necessary to deliver on that promise. It is because of our efficacy and loyalty that we have sustainably grown 2.5 times in the last 12 months. This funding enables us to further our mission of providing personalized, effective solutions to address the unique hair related needs of each individual. We are dedicated to helping people take control of hair loss and helping them feel confident again.”

“We are excited to partner with Traya. We believe Altaf and Saloni have built a unique business with a focus on holistic care leading to better outcomes for customers. Traya has developed expertise in understanding hair loss and has demonstrated success in solving it through innovative combinations of Ayurveda, Allopathy, and Nutrition. Our investment in Traya fits Xponentia’s thesis to back fast-growing and profitable digitally native consumer brands.” said Rahul Bahri, Director at Xponentia Capital.

Kannan Sitaram, Partner and Co-founder at Fireside Ventures said “Saloni and Altaf are building an outstanding business in the hair care category, a space which has  enormous growth potential. The Traya  success story is built on  very strong pillars,  of an unwavering customer centricity, keeping their focus on successful outcomes for the customer, the development of holistic solutions and leading edge use of technology. We strongly believe the best is yet to come”

In addition to its core product offerings, Traya has recently launched a dedicated line for women, recognizing the unique needs and preferences of this demographic. The company’s mobile app, launched in October 2023, has quickly gained popularity, ranking at #3 in the health and fitness category on Google Playstore in India. Traya is committed to leveraging technology to provide personalized experiences and support for its users. With sustainability and environmental responsibility at the forefront of its operations, Traya is dedicated to minimizing its ecological footprint and is set to launch newly designed packaging made from 100% recycled plastic.

Traya’s success is evident in its growing customer base, with over 10 lakh Indians trusting and using the brand’s innovative solutions. The company’s focus on regional expansion and online penetration reflects its commitment to reaching customers across India. Previously, the company has raised capital from Fireside Ventures, Kae Capital and Whiteboard.