Tremor International Ltd. has announced a worldwide and exclusive strategic partnership with VIDAA, a smart TV software provider and content platform preinstalled on most TVs and integrated into several premium original equipment manufacturers (OEM) including Toshiba.
VIDAA’s operating system comes pre-installed in smart TVs manufactured by Hisense, one of the leading TV manufacturers in the world.
The agreement facilitates Tremor International’s technology platform with access to VIDAA’s automatic content recognition and can operate in the US and the international markets.
Tremor is a global leader that offers an end-to-end technology advertising platform, operating across three specific specializations – Video, Data and CTV.
Tremor International’s unique approach is centred on offering a full stack of end-to-end solutions which provides it with a competitive advantage within the video advertising ecosystem.
VIDAA manufactures a smart TV operating system that is based on Linux. In 2020, VIDAA introduced U4, a completely new and restructured user interface that puts users and their way of consuming content at the core of the design.
In May 2021, the most advanced version available in the market is VIDAA U5, empowered with improvements in user experience by implementing Google Assistant capabilities and its voice service.
The new VIDAA U5’s, remote control smartphone application, advertising and billing services in select markets are the advanced features offered.
The partnership will enable Tremor to utilize VIDAA’s distribution that is approximately 20 million smart TVs worldwide. Tremor is expecting to grow to more than 40 million in coming years.
Tremor will have direct access to OEM ACR data for targeting purposes.
Tremor International will have exclusive rights to the VIDAA ACR data in all global markets after the integration.
Tremor will actively engage in the US, Canada, UK, Germany, France, Italy, Spain, Portugal, Netherlands, Australia and Japan.
The provided data can be activated by both advertiser and publisher clients through the Tremor Video and Unruly.
Tremor Video and Unruly are end-to-end platforms and will strengthen measurement capabilities for TV Intelligence campaigns.
Tremor is committed to taking video and Connected TV (CTV) advertising, end-to-end technology platforms to unexpected heights.
Tremor will strengthen advertisers to reach desired audiences and publishers to maximize the outcomes of their digital advertising campaign.
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